, Jan. 10, 2013 /PRNewswire/ -- Rockbridge Growth Equity, LLC ("
") announced it has acquired
-based online retail advertising company Triad Retail Media ("Triad").
-based Falcon Investment Advisors partnered with
on the transaction.
Founded in 2004, Triad Retail Media (
) is the market leader in creating, managing and operating digital retail media programs for highly-trafficked retail websites. Triad's retail partners include Walmart, Sam's Club, eBay, Toys "R" Us, CVS, and many other leading retailers.
Triad was twice named one of the fastest-growing private companies in
the United States
magazine. Triad employs more than 300 team members in more than six offices in
the United States
; and San Jose.
Rockbridge Growth Equity is a
-based private equity firm founded in 2007 by
and Quicken Loans and Rock Ventures Founder and Chairman
. Rockbridge invests in business and technology services companies focused on the digital media, marketing services, financial and business services and consumer-direct marketing sectors.
"We are very excited to partner with
as our new equity investor, and to become part of their diverse family of companies," said
, CEO and Founder of Triad Retail Media. "
has a deep operating knowledge in digital media and data and analytics, combined with expertise in technology and marketing services, providing a perfect opportunity to accelerate Triad's already strong growth."
"Investing in another high-tech, emergent company like Triad Retail Media was a perfect opportunity for
, Rockbridge Managing Director and Partner.
"Under the leadership of CEO
and President and COO
, Triad's team has built a market-leading company in a fast-growing industry. Triad can benefit from our family of more than 60 diverse companies – from Quicken Loans to Fathead to the Cleveland Cavaliers. We can also benefit from Triad's extensive online expertise of converting shoppers into buyers," Prokop added.
About Rockbridge Growth Equity, LLC:
Rockbridge Growth Equity, LLC is a
-based private equity firm that invests in the technology and business services, financial services, consumer-direct marketing, digital media and marketing services industries.
seeks to make investments in companies with enterprise values in the range of
$100 million to $200 million
currently has investments in Purchasing Power, Connect America, Account Now, Protect America,
, and is affiliated with other leading businesses in the Rock Ventures family of companies in its target sectors, including Quicken Loans, the Cleveland Cavaliers, Title Source and Fathead. For details, visit