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GSI Commerce And Fireswirl Extend Partnership In China

GSI Commerce, a leading provider of omnichannel commerce and interactive solutions, and, Fireswirl Technologies, Inc., (TSXV:FSW)(“Fireswirl”) an integrated technology and service platform provider, are pleased to jointly announce the extension of their partnership in China to include the VendorNet Commerce Suite. Fireswirl is an established ecommerce platform offering end-to-end services that helps brands operate online stores in China.

GSI serves more than 1,000 retailers and brands worldwide to provide commerce technology, fulfillment, customer care and marketing services. With continuous ecommerce growth in China and strong interest for leading international brands among the Chinese population, there is tremendous growth potential for retailers and brands in China. GSI wants to provide consumers easy access to these desired retailers and brands while offering an enhanced omnichannel shopping experience.

“Over the last six months Fireswirl has been an extremely valuable partner in facilitating speed to market in China for top retailers and brands using GSI’s commerce services,” said Tobias Hartmann, CEO of Global Operations at GSI. “With this extension, Fireswirl will help us localize and enable our innovative omnichannel commerce solutions, powered by VendorNet, including in-store pick up and ship-from store, for the Chinese market. These solutions will be valuable for retailers already established in China to attract shoppers to their stores, optimize their inventory and reduce transportation costs. The increased product selection availability, across all channels, and ability to pickup items in-store will improve the consumer experience and increase customer loyalty.”

The GSI and Fireswirl relationship has already proved successful with the launch of a mono brand store for a leading U.S. retailer. “We are very excited to extend our partnership with GSI," says Tony Lau, CEO of Fireswirl. “This strategic partnership and the launch of GSI’s VendorNet solution in China will lead to further growth opportunities for both companies.”

About GSI Commerce

GSI Commerce® enables omnichannel commerce, multichannel retailing and digital marketing for global enterprises in the U.S. and internationally. GSI’s ecommerce services, which include technology, order management, payment processing, fulfillment and customer care, are available on a modular basis or as part of an integrated solution. GSI’s marketing services are comprised of innovative digital marketing products and services which include database management and segmentation, marketing distribution channels, a global digital agency to drive strategic and creative direction and an advanced advertising analytics and attribution management platform. GSI is headquartered in King of Prussia, Pa. and has service offices in New York, Los Angeles, Barcelona, Spain, London, UK and Beijing, China. More information can be found at gsicommerce.com. GSI is an eBay Inc. (Nasdaq: EBAY) company.

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