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Motorcycles - Global Group Of Eight (G8) Industry Guide

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Market Definition

The motorcycles market consists of all classes of on- and off-road motorcycles including scooters and mopeds. Mopeds are powered two-wheeler vehicles with engine capacity of less than 50 c.c., generally also equipped for non-motorized propulsion and with restricted maximum speed. For the purposes of this profile, all powered two-wheelers other than mopeds are classed as 'motorcycles'. (The term 'scooter' refers to a two-wheeler of any capacity that has its engine as part of the rear suspension, and/or has a step-through chassis, thus depending on its engine capacity a scooter may fall into either moped or motorcycle category). Volumes reflect the number of new motorcycles sold each year. The market value is assessed at manufacturers' list price. All currency conversions are carried out at constant average annual 2011 exchange rates.

TABLE OF CONTENTSIntroduction 14What is this report about? 14Who is the target reader? 14How to use this report 14Definitions 14Group of Eight (G8) Motorcycles Industry Outlook 15Motorcycles in Canada 19Market Overview 19Market Data 20Market Segmentation 22Market outlook 24Five forces analysis 26Macroeconomic indicators 32Motorcycles in France 34Market Overview 34Market Data 35Market Segmentation 37Market outlook 39Five forces analysis 41Macroeconomic indicators 47Motorcycles in Germany 49Market Overview 49Market Data 50Market Segmentation 52Market outlook 54Five forces analysis 56Macroeconomic indicators 62Motorcycles in Italy 64Market Overview 64Market Data 65Market Segmentation 67Market outlook 69Five forces analysis 71Macroeconomic indicators 77Motorcycles in Japan 79Market Overview 79Market Data 80Market Segmentation 82Market outlook 84Five forces analysis 86Macroeconomic indicators 92Motorcycles in Russia 94Market Overview 94Market Data 95Market Segmentation 97Market outlook 99Five forces analysis 101Macroeconomic indicators 107Motorcycles in The United Kingdom 109Market Overview 109Market Data 110Market Segmentation 112Market outlook 114Five forces analysis 116Macroeconomic indicators 122Motorcycles in The United States 124Market Overview 124Market Data 125Market Segmentation 127Market outlook 129Five forces analysis 131Macroeconomic indicators 137Company Profiles 139Leading companies 139Appendix 164Methodology 164


Table 1: G8 motorcycles industry, revenue($m), 2007-16 15

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