This Day On The Street
Continue to site
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here

150,000 Real Estate Agents Shift Focus From Web To Social Media Establishing New Possibilities For Real Estate Marketing

For consumers, there is a higher trust and more willingness to connect and engage with agents through social media over traditional websites or real estate portals. Consumers want to know as much as they can before trusting a relationship with an agent. Facebook has become a primary resource for this information delivered in a more open and transparent environment.  For agents on Facebook, this connection to the consumer becomes more direct and improves the opportunity to gain the business.

Many agents are extending their brand in their cities, towns and communities through targeted Facebook advertising. Using ads, agents are promoting themselves and their listings to customers based on geographical information pulled from listing locations and agents' service areas.  Buyers and sellers are further identified using demographic data provided by Facebook that helps target the ads to the best audience.

Users clicking an agent or listing ad are linked back to the agent's Facebook business page. On the agent's page, they can learn about the property and engage further with the agent through a number of social plugins including messaging, commenting, liking and sharing. Consumers can also 'pin' the agent's listings by social photo sharing, including Pinterest, further boosting listing visibility and viral impact. Real Estate Agent Directory members have access to a turn-key ad service through Facebook that includes ad creation, management and lead generation.

"Social media, particularly Facebook, is a driving force of the next wave of change for real estate professionals.  More and more home buyers and sellers are connecting with agents on Facebook," said Bloomfield. "Our vision is to put the agent back in the center of the transaction from start to finish, which increases the professional service value to the consumer and improves the overall experience for all parties.  With Facebook's socially-charged environment, agents are just one click away from starting a connection with a home buyer or seller through a Facebook friend, friend of friend, family member, referral, or an ad. It's amazing to see how interconnected we really are and that's exciting to us," said Bloomfield.

2 of 3

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Only $9.95
14-Days Free
Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Real Money

More than 30 investing pros with skin in the game give you actionable insight and investment ideas.

Product Features:
  • Access to Jim Cramer's daily blog
  • Intraday commentary and news
  • Real-time trading forums
Only $49.95
14-Days Free
14-Days Free
AAPL $95.03 -2.90%
FB $117.50 7.90%
GOOG $691.20 -2.10%
TSLA $247.54 -1.60%
YHOO $36.58 -1.00%


Chart of I:DJI
DOW 17,830.76 -210.79 -1.17%
S&P 500 2,075.81 -19.34 -0.92%
NASDAQ 4,805.2910 -57.85 -1.19%

Free Reports

Top Rated Stocks Top Rated Funds Top Rated ETFs