For consumers, there is a higher trust and more willingness to connect and engage with agents through social media over traditional websites or real estate portals. Consumers want to know as much as they can before trusting a relationship with an agent. Facebook has become a primary resource for this information delivered in a more open and transparent environment. For agents on Facebook, this connection to the consumer becomes more direct and improves the opportunity to gain the business.Many agents are extending their brand in their cities, towns and communities through targeted Facebook advertising. Using ads, agents are promoting themselves and their listings to customers based on geographical information pulled from listing locations and agents' service areas. Buyers and sellers are further identified using demographic data provided by Facebook that helps target the ads to the best audience.
150,000 Real Estate Agents Shift Focus From Web To Social Media Establishing New Possibilities For Real Estate Marketing
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