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Jan. 10, 2013 /PRNewswire/ -- N-Play, the leader in providing agent-centric real estate applications and services on Facebook, has reported that 150,000 real estate agents have become members of its social media services platform during 2012. This foretelling trend by real estate professionals further supports the view that agents are looking to social media as the next frontier to reach and connect with customers.
Traditional websites and web marketing services, that until now have been industry necessities, are being displaced with Facebook business pages and real estate applications. This includes the ability to promote services and listings, search for properties, collaborate with customers and connect with new prospects.
"The website is dead for the average real estate agent," said
Mark Bloomfield, CEO of N-Play, the provider of the Real Estate Agent Directory on Facebook. "As an agent, unless you are willing to shell out substantial dollars each year on website technology, advertising and search engine optimization, you're not likely to create enough new customers for cost justification. Because this market is now controlled by the big real estate consumer portals, the average agent is just throwing away dollars to compete on the web for customers. As a result, the agent website has been marginalized and an underperforming asset for many years. It's not going to get better moving forward. It's time to change the marketing paradigm to compete, and social media is doing just that for agents," he said.
An increasing number of agents are now allocating more time to promote their services through Facebook and other social media outlets rather than through traditional websites. Ninety percent of agents have a social media presence, with Facebook and Twitter being the largest players. N-Play has created a viral ecosystem for agents to efficiently market their real estate services, listings and consumer engagement tools. This environment is on par with the best agent websites, integrated to the agent's Facebook page and interconnected to Facebook's user base. Here, agents have a vibrant community to network and promote themselves, one that is socially interconnected and relies heavily on personal referrals and recommendations, a marketing staple of every real estate agent.