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WDS Announces Annual Predictions For Wireless Trends In 2013

WDS, A Xerox (NYSE: XRX) Company, a specialist in customer experience management solutions in the wireless industry, has released its annual predictions for wireless trends in 2013.

The full version of WDS’ predictions can be downloaded here. In addition, an infographic of the WDS predictions can be seen here.

“In 2013 we’re expecting Near Field Communication (NFC) deployments to focus much more heavily on the transfer of information and authentication; not so much on mobile money,” said Tim Deluca-Smith, vice president of Marketing at WDS. “We also expect the Android OS to increase its market presence this year by widening its deployment across other consumer electronic sectors, such as smart TVs and Satellite Navigation. Microsoft and BlackBerry are expected to make big comebacks thanks to patent protection and new devices. We’ll see many changes in 2013; however one thing we expect to remain constant is the fast pace at which mobile innovation is running.”

In summary, the wireless trends predicted by WDS for 2013 are:


Price pressures ensure the survival of the featurephone
Although the featurephone category will continue to play second fiddle to the smartphone in 2013, price pressures will secure its survival for now.


NFC deployments concentrate on information sharing
So far NFC technology has been synonymous with mobile payments. However, in 2013 WDS expects to see NFC deployments start to re-focus on the sharing of information.


Mobile operators finally pose a real challenge to fixed line players
4G proposes theoretical speeds five times faster than 3G. As such in 2013 WDS expects to see 4G become a feasible, and potentially preferable, alternative to fixed line broadband.


Android goes viral
In 2013, WDS expects the mobile OS to go viral and occupy a whole range of ‘smart’ electronics, such as smart TVs and Satellite Navigation.


The beginning of the end for patent wars
It appears that Apple may not continue its legal war against Google’s Android. Samsung also signaled a less antagonizing approach going forward, saying, “We strongly believe it is better when companies compete fairly in the marketplace, rather than in court.” WDS expects 2013 to be the year that the bitter patent feuds between smartphone rivals will cool.


Lingering patent litigation benefits Windows Phone OS
For those OEMs deeply invested in Android, the need to diversify and include a secondary OS in their line-up now seems very prudent as a way of avoiding litigation. Microsoft offers patent protection to Windows Phone licensees and this could help it secure a place as the third major wireless OS in 2013.


HTML5 web apps evolve
With the tablet continuing to be the most prominent high-growth category device, we’ll see a rapid acceleration in the adoption of cross-platform HTML5 web apps, a safer development investment.


The Kindle Phone enters the market
With a plethora of existing media content, 2013 could be the year that Amazon enters the smartphone category with a sister offering to its popular Kindle tablet. Amazon’s hardware efforts in the tablet category seem to be serving the launch of a mobile phone very well.


BlackBerry bounces back
In 2013, WDS expects RIM to increase device shipments. In Q3 of 2012, RIM’s global smartphone market share fell for the sixth consecutive quarter to stand at just 4 percent. However, in 2013 WDS expects RIM’s fortunes to take a turn for the better following the launch of its much anticipated BB10 OS.


Security threats put enterprise vendors on the mobile map
In a post-PC era of multi-platform computing, smartphones are an increasingly common target for cybercrime. WDS does not expect mobile security threats to become a mass-market threat in 2013, but the issue will be prevalent enough for enterprise security vendors to stake their claim in the post-PC market place.

About WDS

WDS, A Xerox Company, is the wireless industry's only provider of specialist managed services dedicated to improving the customer experience across the entire consumer lifecycle. The company's portfolio of platform-enabled tools and services stretches across the wireless value chain to connect and optimize each stage of the consumer lifecycle. With more than 15 years of experience and a global footprint, WDS is the partner of choice for wireless carriers, handset manufactures and service providers looking to transform their relationships with consumers. The company currently counts over 100 customers, including most of the world’s largest handset manufacturer and mobile operator brands, and is headquartered in Poole, UK. To find out more, please visit

About Xerox

With sales approaching $23 billion, Xerox (NYSE: XRX) is the world’s leading enterprise for business process and document management. Its technology, expertise and services enable workplaces – from small businesses to large global enterprises – to simplify the way work gets done so they operate more effectively and focus more on what matters most: their real business. Headquartered in Norwalk, Conn., Xerox offers business process outsourcing and IT outsourcing services, including data processing, healthcare solutions, HR benefits management, finance support, transportation solutions, and customer relationship management services for commercial and government organizations worldwide. The company also provides extensive leading-edge document technology, services, software and genuine Xerox supplies for graphic communication and office printing environments of any size. The 140,000 people of Xerox serve clients in more than 160 countries. For more information, visit, or For investor information, visit

Note: WDS cannot accept (and hereby disclaims) any responsibility for loss or damage caused by errors or omissions. All rights reserved © WDS 2013

WDS, A Xerox Company, is the trading name of Wireless Data Services Ltd. Registered in England and Wales (company number 01714719). Wireless Data Services Ltd., Alder Hills Park, 16 Alder Hills, Poole, Dorset, BH12 4AR, UK. VAT number GB 911330278.

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