The Wealth and Values Survey by PNC, which is among the nation's top 10 bank-owned wealth management firms, also revealed insights about the following issues:
- What, me wealthy? Three quarters (75 percent) said their financial situation growing up was "average," while 12 percent said they grew up poor and an equal number said they grew up well off or wealthy.
- Leaving a financial legacy: Millionaires expect financial aspects to be a significant component of their personal legacies. Nearly nine in 10 (86 percent) intend to leave something tangible for the next generation. They intend to do this in a variety of ways: passing on property, family heirlooms, or ownership/participation in a business. More than four in 10 (46 percent) millionaires expect to pass on assets through a trust fund.
- Help is there: Millionaires acknowledge they received some help (67 percent) from their own parents and they are doing more for their own children (91 percent). Not surprisingly, in light of the rising cost of education more than eight in 10 (84 percent) say they have or expect to provide financial support for higher education. Millionaire parents also strongly support basic purchases such as a car (61 percent) and down payments on homes (45 percent), as well as other general expenses.
- Transfer of wealth: A vast majority of wealthy households have taken some steps to plan for their ultimate transfer of wealth. Most have wills (82 percent) and some have established trusts (52 percent) and/or estate managers (52 percent). But nearly one in five (18 percent) do not have a will and seven in 10 (70 percent) do not have a formal financial plan. Among wealthy business owners, surprisingly few, only 15 percent, have a formal succession plan in place. Among those who already have set up a will, estate or trust plans, few have gone so far as to put in place any stipulations on how heirs access that inheritance (20 percent of millionaires).
An online media kit containing survey highlights and background information are available on PNC's website at
The PNC Financial Services Group, Inc. (
) is one of the nation's largest diversified financial services organizations providing retail and business banking; residential mortgage banking; specialized services for corporations and government entities, including corporate banking, real estate finance and asset-based lending; wealth management and asset management. Follow
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Wealth and Values Survey
was commissioned by PNC to identify attitudes about wealth among high-net-worth individuals, how it affects their lives and their needs in managing wealth. Artemis Strategy Group conducted the online survey in August and
, 1,115 interviews were completed nationally including 560 millionaires with assets of
or more. Sampling error for 560 respondents is +/- 4.1 percent at the 95 percent confidence level. DISCLAIMER: This report was prepared for general information purposes only and is not intended as specific advice or recommendations. Any reliance upon this information is solely and exclusively at your own risk.
The survey was designed and managed by HNW, Inc. (
), an integrated marketing and technology firm with a focus on financial services and understanding and connecting with the affluent. The survey was supported by Artemis Strategy Group (
), a communications strategy research firm specializing in brand positioning and policy issues.
This report has been prepared for general informational purposes only and is not intended as specific advice or recommendations. Information has been gathered from third party sources and has not been independently verified or accepted by The PNC Financial Services Group, Inc. PNC makes no representations or warranties as to the accuracy or completeness of the information, assumptions, analyses or conclusions presented in the report. PNC cannot be held responsible for any errors or misrepresentations contained in the report or in the information gathered from third party sources. Any reliance upon the information provided in the report is solely and exclusively at your own risk.