About the Survey
For the 7 th year, Staples conducted an Internet survey among small-business owners and senior executives. The survey was developed by Staples and conducted by Decision Analyst, Inc. in Arlington, TX. Decision Analyst surveyed by Internet a nationally representative random sample of 500 owners and executives of American businesses having no more than 20 employees. All respondents were members of American Consumer Opinion® online, Decision Analyst’s proprietary Internet-based consumer-opinion panel with over 7,500,000 members globally. Interviews were conducted from November 13 to November 19, 2012. Such a sample has a margin of error of plus or minus 4.3 percent at the 95 percent confidence level. For more information about American Consumer Opinion® online, please visit www.acop.com.
Staples is the world’s largest office products company and second largest internet retailer. The company provides products, services and expertise in office supplies, copy & print, technology, facilities and breakroom and furniture. Staples invented the office superstore concept in 1986 and now has annual sales of $25 billion, ranking second in the world in eCommerce sales. With 88,000 associates worldwide, Staples operates in 26 countries throughout North and South America, Europe, Asia and Australia, making it easy for businesses of all sizes, and consumers. The company is headquartered outside Boston. More information about Staples (Nasdaq: SPLS) is available at www.staples.com/media. Follow Staples on Twitter at http://www.twitter.com/staples and on Facebook at http://www.facebook.com/staples.