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Joe’s Jeans Hires Vice President Of International Sales

Joe’s Jeans Inc. (Nasdaq: JOEZ) announced that it has hired Sarah Choufani as Vice President of International Sales. In this new position for the Company, Ms. Choufani will oversee and direct international sales for Joe’s® branded apparel line.

Ms. Choufani previously served as the international sales director for Robert Rodriguez collection, which was acquired by the Jones Group in 2010. In her role, she developed, directed and managed the growth of the collection from its inception to more than 35 countries around the world. Ms. Choufani established the brand’s distribution in some of the most prestigious international stores such as Harrods, Lane Crawford, Beymen, Harvey Nichols, Sebu, Saks Dubai, Bugatti and more.

Marc Crossman, President and CEO, stated, “We are committed to grow Joe’s® globally and we are pleased to have Sarah’s wealth of knowledge and experience in the international marketplace. She will be in attendance at the Joe’s® booth with our distributors at two important upcoming European shows - Premium in Berlin, Germany and Who’s Next in Paris, France. We are excited to showcase the brand abroad and to capitalize on the opportunities in these markets.”

About Joe’s Jeans Inc.

Joe's® is a casual chic lifestyle brand offering a unique interpretation on classic, modernized wardrobe staples encompassing a versatile range of timeless styles from premium denim and handcrafted collection pieces to contemporary accessories and footwear.

With over a decade in fashion, Joe's has remained true to their DNA throughout their expansion, embracing fashion innovation in the creation of a full faceted line for Men, Women and Kids. Joe’s® is available coast to coast in the USA and internationally throughout Europe, Asia, Canada, Latin America and the Middle East.

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This release contains forward-looking statements within the meaning of the safe harbor provision of the Private Securities Litigation Reform Act of 1995, as amended. The matters discussed in this document involved estimates, projections, goals, forecasts, assumptions, risks and uncertainties that could cause actual results or outcomes to differ materially from those expressed in the forward-looking statements. All statements in this news release that are not purely historical facts are forward-looking statements, including statements containing the words “intend,” “believe,” “estimate,” “project,” “expect” or similar expressions. Any forward-looking statement inherently involves risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to: the risk that the Company will be unsuccessful in gauging fashion trends and changing customer preferences; continued acceptance of the Company’s brands in the marketplace; successful implementation of any growth or strategic plans; the highly competitive nature of the Company’s business in the United States and internationally and its dependence on consumer spending patterns, which are influenced by numerous other factors; the Company’s ability to respond to the business environment and fashion trends; possible oversupply of denim in the marketplace; and other risks. The Company discusses certain of these factors more fully in its additional filings with the SEC, including its last annual report on Form 10-K and quarterly report on Form 10-Q filed with the SEC, and this release should be read in conjunction with those reports, together with all of the Company’s other filings, made with the SEC through the date of this release. The Company urges you to consider all of these risks, uncertainties and other factors carefully in evaluating the forward-looking statements contained in this release.

Any forward-looking statement is based on information current as of the date of this document and speaks only as of the date on which such statement is made, and the Company undertakes no obligation to update these statements to reflect events or circumstances after the date on which such statement is made. Readers are cautioned not to place undue reliance on forward-looking statements.

Copyright Business Wire 2010

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