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The global household cooking appliances market is currently dominated by renowned white goods industry leaders including AB Electrolux, LG Electronics, Whirlpool Corporation, Daewoo Electronics, Haier Group, Panasonic, Philips, Fisher & Paykel Appliances Holdings Ltd., and Robert Bosch Gmbh. Apart from these, there are many niche players too, who are operating in their regional markets and presenting stiff competition to global leaders through their low priced quality products, custom made to regional cooking styles. Many of these global players are operating in specific segments of cooking appliances and there are very few who have products in their portfolio which cover most of the segments.
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