AXE To Blast 22 Fans Into Space With New Apollo Campaign
AXE, known as LYNX in some parts of the world, has partnered with SXC to secure 22 seats aboard the suborbital spacecraft, aptly named, the Lynx. SXC, led by CEO Michiel Mol, operates XCOR Aerospace's Lynx suborbital space plane that takes passengers more than 100 kilometers into space, achieving astronaut status.
"The AXE Apollo launch is the biggest and most ambitious in the AXE brand's 30 year history," said Tomas Marcenaro, global Vice President for AXE. "For the first time, we're simultaneously launching one global competition in over 75 countries offering millions of people the opportunity to win the most epic prize on earth. A trip to space – yes, actual space."
Sign up and enter for a chance to go to space by joining the A.A.S.A at AXEApollo.com. Official Rules vary by market. The full line of AXE Apollo products is available in stores beginning today, and for more information visit TheAXEeffect.com.* Official Rules for U.S.: AXE Apollo Big Game Sweepstakes: No purchase necessary. Void where prohibited. AXE Apollo Big Game Sweepstakes is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 or older. Begins 1/9/13 at 6:00:00 a.m. PT & ends 2/3/13 at 11:59:59 p.m. PT. For official rules, visit axeapollo.com. Axe Apollo Promotion: No purchase necessary. Void where prohibited. AXE Apollo Promotion is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 U.S. & D.C., 18 or older. Begins 2/4/13 at 3:00:00 a.m. ET & ends 7/31/13 at 11:59:59 p.m. ET. For official rules including how to enter for free, visit www.axeapollo.com. About AXEAXE, a leader in men's care, is an iconic personal care brand around the world that helps guys look, smell and feel their best. The Unilever-manufactured brand is available in a line of deodorant bodysprays, deodorant and anti-perspirant sticks, shower gels and hair care products. AXE is the No. 1 men's grooming brand in the U.S., excluding shaving hardware, and achieved this status only seven years after launch. Including deodorant bodysprays, AXE is the largest men's deodorant brand in the U.S. The brand's mission is to help guys get the girl with grooming products that reflect individual personality and lifestyle. For more information, visit www.theaxeeffect.com. About UnileverUnilever is one of the world's leading suppliers of fast moving consumer goods with operations in over 100 countries and sales in 190. Consumers buy 170 billion Unilever packs around the world every year, and our products are used over two billion times a day. We have more than 171,000 employees, and generated annual sales of €46.5 billion in 2011. More than half our sales are generated in emerging markets (56% in 2011). Working to create a better future every day, we help people feel good, look good and get more out of life with brands and services that are good for them and good for others. Our portfolio includes some of the world's best known brands such as Knorr, Hellmann's, Lipton, Dove, Vaseline, Persil, Cif, Radox, Sure and Lifebuoy. Our ambition is to double the size of our business, while reducing our overall environmental impact (including sourcing, consumer use and disposal). We are also committed to doing what we can to improve health, nutrition and hygiene, with goals to help more than a billion people take action to improve their health and well-being, as well as to source all our agricultural raw materials sustainably by 2020. Supporting our three big goals are more than 50 time-based targets in the Unilever Sustainable Living Plan.
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