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AXE To Blast 22 Fans Into Space With New Apollo Campaign

ENGLEWOOD CLIFFS, N.J., Jan. 10, 2013 /PRNewswire/ -- AXE is going where only the elite few have gone before, giving fans the ultimate out-of-this-world experience: a trip to space.  To recruit for this once-in-a-lifetime journey, AXE is creating the AXE Apollo Space Academy (A.A.S.A) with space futurist and one of the first men to walk on the moon, Buzz Aldrin.  Beginning today, by joining A.A.S.A at, guys and girls will have a chance to compete for one of 22 tickets to travel to space on a flight with international space agency, Space Expedition Corporation (SXC).

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There's no bigger hero than an astro­naut, so AXE wants to give fans a chance to experience an adventure unlike any other. In the biggest product launch in its 30-year history, AXE is asking guys and girls from 60 countries in 45 languages around the globe to sign up for the A.A.S.A by creating an astronaut profile on and telling the world why they deserve to go to space. Top-voted candidates will qualify for a challenge in their local country (excluding U.S.), with the ultimate candidates winning a place in the final stage at the AXE Global Space Camp in Orlando, Florida, where the final 22 space travelers will be selected based on competitive space-simulation challenges.

For those in the U.S. only, between the dates of Jan. 9-Feb. 3 – to  celebrate the first-ever Super Bowl commercial from the Axe Brand – visitors to will have a special chance to enter for a chance to win* a bonus ticket to space, skipping the local challenges and space camp. After Feb. 3, U.S. fans will still have the opportunity to join A.A.S.A. and enroll for a chance to be randomly selected to go to space camp and space alongside their peers from around the globe.

"Space travel for everyone is the next frontier in the human experience," said Buzz Aldrin, legendary astronaut and pilot of the historic Apollo 11 spacecraft that landed on the moon in 1969. "I'm thrilled that AXE is giving the young people of today such an extraordinary opportunity to experience some of what I've encountered in space."

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