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BMW Group Posts Highest Sales Ever In 2012

Harald Krueger, Member of the Board of Management of BMW AG, MINI, BMW Motorrad, Rolls-Royce, Aftersales BMW Group stated, "The sales records for MINI, Rolls-Royce and BMW Motorrad show that our products and services are fit for the future in the face of increasingly challenging market conditions, owing to the strength of the brands, fascinating technology and a globally balanced distribution strategy."

Global sales for MINI reached a new milestone by climbing to a record 301,526 vehicles in 2012 (+5.8%; prev. yr. 285,060). In December, sales remained around last year's level with 28,751 vehicles sold (-2.4%; prev. yr. 29,467). The MINI Countryman recorded double-digit growth, with a total of 102,250 deliveries in 2012 (+14.8%; prev. yr. 89.036). Further momentum for the brand is expected with the launch of the MINI Paceman in spring this year. The U.S. remains the largest market for MINI, with a record-breaking 66,123 cars sold last year, followed by the U.K. with 50,367.

Rolls-Royce remains the clear market leader in the ultra-luxury-class segment. Sales for the full year 2012 reached a record sales result of 3,575 motor cars, the highest annual sales in the 108-year history of Rolls-Royce and the third consecutive record. Rolls-Royce also reported 534 deliveries in December (+12%). Demand for all Phantom and Ghost variants was strong. Phantom Series II was unveiled in March at the Geneva Motor Show to worldwide acclaim and production has been increased at the company's Goodwood manufacturing plant to cope with customer demand. Bespoke sales in 2012 reached record levels.

With a total of 106,358 motorcycles (+2.0%; prev. yr. 104,286), BMW Motorrad delivered more vehicles in 2012 than ever before in its nearly 90-year history. In December, 6,069 Motorcycles were delivered worldwide, which reflects an increase of 43.4% over the same month in 2011 (4,232). Husqvarna delivered 10,751 motorcycles in 2012 (+15.7%; prev. yr. 9,286). December accounted for 1,267 deliveries (-4.7%; 1,330).

The BMW Group underlined its strategy of a balanced distribution of sales worldwide by achieving growth on all continents in 2012. Despite the challenges in Europe , the BMW Group increased sales of its vehicles in its largest sales region to 864,812 last year (+0.8%; prev. yr. 857,792). In the region, the company achieved its best ever sales in the U.K. with a total of 174,215 vehicles (prev. yr. 167,108; +4.3%) and BMW once again claimed the title of number one premium brand in the market. BMW Group sales in the dynamic market of Russia climbed by 33% to a record 40,144 vehicles (prev. yr. 30,167).

In Asia , BMW Group sales soared by 31.6% last year to 491,512 vehicles (prev. yr. 373,613). Mainland China accounted for 326,444 deliveries of BMW and MINI vehicles, an increase of 40.4% over the previous year (232,586). The BMW Group posted double digit growth in several other Asian markets including South Korea (33,500; +22.3%), Middle East (21,314; +14.2%) and Japan (56,607; +18.9%).

In the Americas, the BMW Group also achieved double-digit gains in 2012 with 424,379 vehicles delivered, an increase of 11.9% on the previous year (379,332). In the U.S., BMW Group sales climbed by 13.8% to 347,583 units (prev. yr. 305,418) and BMW once again claimed the title of number one premium brand in the U.S.

Sales on the continent of Africa climbed by 14.5% in 2012 to 37,649 units (prev. yr. 32,890) and the region of Oceania increased sales by 8.0% to 23,000 vehicles (prev. yr. 21,297).

BMW Group sales in/up to December 2012 at a glance

      
                                             Comp. to   Up to/incl.     Comp. to
                             In Dec 2012     prev. yr.     Dec 2012   prev. year
    BMW Group Automobiles        181,571        +14.8%    1,845,186       +10.6%
    BMW                          152,286        +18.8%    1,540,085       +11.6%
    MINI                          28,751         -2.4%      301,526        +5.8%
    Rolls-Royce                      534        +12.0%        3,575        +1.0%
    BMW Motorrad                   6,069        +43.4%      106,358        +2.0%
    Husqvarna Motorcycles          1,267         -4.7%       10,751       +15.7%

The BMW Group

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