2012 also marked another record for the Rolls-Royce Bespoke personalisation programme, a service with Rolls-Royce's legendary hand-craftsmanship and attention to detail at its core. Nearly every Phantom family model (95%), and three out of every four Ghosts (73%), left the Home of Rolls-Royce with some element of Bespoke personalisation. Sales were also enhanced by several exceptional bespoke collections in 2011, including Phantom Coupe Aviator, Art Deco, and Ghost One Thousand and One Nights.
The company celebrates its 10
th anniversary at Goodwood in 2013. The first Phantom was presented to its owner at one minute past midnight on
January 1, 2003. During the anniversary year, a major new extension to the Goodwood manufacturing plant will be opened to help the company meet increasing global demand for highly personalised Ghost and Phantom models.
For more information, visit the Rolls-Royce Motor Cars media website, http://www.press.rolls-roycemotorcars.com.