Hasbro Aims To Jazz Up Monopoly With New Token
By MAE ANDERSON
NEW YORK (AP) â¿¿ The gig is almost up for one of the eight Monopoly tokens. But which will it be? Iron? Thimble? Top Hat?
Or another of their board game buddies?
Hasbro is holding a Facebook contest to eliminate one of the eight tokens that identify the players and introduce a new one. Possible new tokens include a cat, diamond ring, guitar, toy robot and helicopterIt's the latest effort by the toymaker to jazz up the game which debuted almost eight decades ago. In recent years, Hasbro Inc. introduced a version that replaces paper money with an electronic bank and another that incorporates an iPad. There is an app-only version of the game for smartphones and tablets. Monopoly's tokens have actually changed quite a lot over the years. The original version also included a lantern, purse, cannon and a rocking horse. A horse and rider token was used in the 1950s. During World War II, metal tokens were replaced by wooden ones. But this time, users have a say. So if you are tired of the iron token and would rather be represented by a robot, here's your chance to make those wishes known. Beginning Tuesday, Facebook fans of monopoly can vote on which piece to eliminate and which one to add. The voting ends Feb. 5. Up for elimination: all eight current tokens including a battleship, iron, racecar, Scottie dog, shoe, thimble, top hat and wheelbarrow. Most tokens were introduced with the first Parker Brothers iteration of the game in 1935, and the Scottie dog and wheelbarrow were added in the early 1950s. Eric Nyman, global brand leader for Hasbro gaming, said the impetus for the contest came from chatter on Facebook, where Monopoly has over 10 million fans. "We're constantly interacting with those fans and we're always getting suggestions from fans about what tokens they would love to see," Nyman said. They took five of the top suggestions from Facebook for the contest.
Select the service that is right for you!COMPARE ALL SERVICES
- $2.5+ million portfolio
- Large-cap and dividend focus
- Intraday trade alerts from Cramer
- Weekly roundups
Access the tool that DOMINATES the Russell 2000 and the S&P 500.
- Buy, hold, or sell recommendations for over 4,300 stocks
- Unlimited research reports on your favorite stocks
- A custom stock screener
- Upgrade/downgrade alerts
- Diversified model portfolio of dividend stocks
- Alerts when market news affect the portfolio
- Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
- Real Money + Doug Kass Plus 15 more Wall Street Pros
- Intraday commentary & news
- Ultra-actionable trading ideas
- 100+ monthly options trading ideas
- Actionable options commentary & news
- Real-time trading community
- Options TV