The company is also expanding its running line. In addition to this it has multiple areas of expansion for products and markets including e-commerce. It's so successful that it has spawned a slew of copy cats including Gap Stores (GPS) Athleta and Calvin Klein which is being sued by Lululemon for violating design patents.
Consumers may not stick to the diet or the work out plan, but they can easily keep wearing the yoga pants long after the glow of new resolutions has worn off. That's why if one of your resolutions is to improve your financial picture, stick to a fitness stock that will outperform. The only weight you want to gain in 2013 is financial.