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Le Meridien To Debut In Chicago Metropolitan Area With The Signing Of Le Meridien Chicago – Oakbrook Center

“Le Méridien has undergone a significant brand transformation in recent years, and the opening of Le Méridien Chicago – Oakbrook Center will be another milestone in our accelerated global growth,” said Brian Povinelli, Global Brand Leader, Le Méridien & Westin. “With the strongest portfolio ever in the brand’s forty year history, we’re thrilled to introduce Le Méridien to greater Chicago, offering a distinct and compelling experience for our guests.”

Le Méridien Chicago – Oakbrook Center will showcase the newly developed Le Méridien Hub™ experience, which re-interprets the traditional lobby into a social gathering place. Le Méridien Hub offers both guests and locals a creative atmosphere where contemporary, curated artwork sets the environment. Le Méridien Hub further builds on the brand’s award-winning arrival experience and coffee culture, curated by Le Méridien brand’s Cultural Curator Jérôme Sans. Le Méridien arrival consists of four elements: large-scale artwork in high impact areas to reset the mind and stimulate dialogue and curiosity; the sensory experience, illustrated through Le Méridien signature scent, sound and use of light, creating a unique and distinctive atmosphere; UNLOCK ART™ programme, featuring LM100 ™ artist designed key card collections that not only offer access to the guestroom but also to Le Méridien affiliated contemporary cultural centers in the city; and a 24-hour soundtrack curated by Sans.

“Our goal is to create memorable guest experiences by pairing exceptional product design and functionality with a service culture of excellence,” said Paul Wischermann, President of Wischermann Partners. “Oakbrook Center is the perfect location for us, and we very much look forward to engaging with our local retail neighbors, extending the lifestyle experience to Starwood’s strong upper-upscale and luxury customer base.”

For more information, please visit www.lemeridien.com.

About Le Méridien Hotels & Resorts

Le Méridien, the Paris-born hotel brand currently represented by 100 properties in more than 40 countries, was acquired by Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT) in November 2005. With over 80 of its properties located in Europe, Africa, the Middle East, and Asia-Pacific, Le Méridien provided a strong international complement to Starwood’s then primarily North American holdings at the time of purchase. Since then, Le Méridien has gone through a brand re-launch, which included a large scale hotels product consolidation as well as redefining its brand strategy. By appointing a full-time Cultural Curator – French arts-provocateur Jérôme Sans – Le Méridien transformed numerous guest touch points, thus bringing unique and interactive experiences to its guests. Plans call for dynamic expansion of Le Méridien Hotels and Resorts within the next five years, concentrating in the U.S., Latin America, and Asia-Pacific markets, including destinations such as India, Thailand and China. Le Méridien recently opened new hotels in Istanbul, Oran, Arlington (Virginia, USA), Coimbatore (India), and Koh Samui (Thailand), and will open in the next 12 months in Bali, Atlanta, Cairo, Ho Chi Minh City, Dhaka, Qingdao and Zhengzhou, China and Mahabalehswar, India. For more information, please visit www.lemeridien.com or www.facebook.com/lemeridien.

About RockBridge Capital

RockBridge Partners was formed as the equity platform of RockBridge Capital, LLC. RockBridge provides capital to the hospitality industry through its Hospitality Funds and focuses on both debt and equity investments. The principals of RockBridge have formed and managed eight investment funds totaling nearly $1 billion, across multiple platforms with both institutional and private investors. Focused on creating value for their hotel operating partners, RockBridge invests first mortgage, mezzanine, and equity capital in hotels throughout the U.S. Since 1992, RockBridge has invested in over 300 assets nationwide with aggregate transaction capitalization of nearly $5 billion. For additional information about RockBridge, visit www.rockbridgecapital.com.

About Wischermann Partners, Inc.

Wischermann Partners, Inc. is a national hospitality firm, focused on the operations of upper upscale and luxury hotels. Recognized by clients, peers and industry experts, Wischermann Partners brings a unique mix of knowledge, experience and insight to hospitality management, development and acquisitions. Currently, Wischermann Partners operates a hotel portfolio of more than 2,200 rooms. For more information about Wischermann Partners, please visit www.wischermannpartners.com .

(Note: This press release contains forward-looking statements within the meaning of federal securities regulations. Forward-looking statements are not guarantees of future performance or events and involve risks and uncertainties and other factors that may cause actual results or events to differ materially from those anticipated at the time the forward-looking statements are made. These risks and uncertainties are presented in detail in our filings with the Securities and Exchange Commission. Although we believe the expectations reflected in such forward-looking statements are based upon reasonable assumptions, we can give no assurance that our expectations will be attained or that results and events will not materially differ. We undertake no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.)

Stock quotes in this article: HOT 

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