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Baby Boomers Want To Try It Before They Buy It

Mary and Denny Walker, who live in Sun City Shadow Hills, regularly volunteer to attend cocktail parties and breakfasts hosted for people visiting their Southern California Del Webb community.  "Sometimes people are stand-offish, wondering if I am going to give them a sales pitch, but when we start talking, they see that we are the real deal and that I have nothing to gain.  No gimmicks – just an opportunity to have a nice conversation," said, Denny Walker, who moved to the community from the Philadelphia area.  "People ask everything - like how much is our electric bill or what we like and don't like."     

Depending upon specific community facilities, Explore Del Webb allows interested homebuyers to stay at an onsite villa or to stay under a great rate at a nearby partner hotel.  With almost 50 communities participating in the program, consumers can visit communities from California to Georgia and from the Carolinas to Massachusetts.  For more information on participating communities go to www.delwebb.com/explore.

The overall Explore concept has its roots in 1961, about a year after Del Webb opened the original Sun City just west of Phoenix, Arizona.  The Kings Inn Motor Hotel beckoned visitors and encouraged them to test drive the Del Webb lifestyle during their stay.  The hotel promoted "air conditioned rooms and color TV" while Del Webb provided post cards for visitors seeking an "active new way of life" to send to their friends back home.

The program was a success.  From 1967 to 1977, approximately half of the estimated 20,000 sales in the original Sun City were associated with the program, which is widely regarded as the first "stay and play" concept in America. 

About Del WebbDel Webb is a national brand of PulteGroup, Inc. (NYSE: PHM).  Del Webb, the pioneer of active adult retirement communities, is America's leading builder of developments for people ages 55+.  Since 1960, Del Webb has redefined retirement and retirement living by meeting the housing and lifestyle needs of the active Baby Boomer.  Del Webb's amenities and program offerings provide residents an engaging environment, which fulfills their creative, social, physical fitness and intellectual needs as they journey into the next chapter in their lives – whether it means retirement or still working.  Del Webb has grown to more than 50 communities currently open for new home sales in 20 states.  For more information on Del Webb, visit www.delwebb.com .  To learn more about how to plan a smart future, check out financial tools at www.delwebb.com/value .

SOURCE Del Webb

Stock quotes in this article: PHM 
Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

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