Jan. 9, 2013
(NYSE AMEX: AQ), a leading global Brand eCommerce® and digital marketing company, announced today the promotion of
to President of Acquity Group to lead North American Services. Dettling will expand the delivery of award-winning Brand eCommerce services to clients as the company continues to extend its global footprint.
With more than 11 years' experience in key leadership roles at Acquity Group, specifically overseeing business development and omni-channel service lines, Dettling will enable the company to expand to new markets and add to its already prestigious portfolio of major retailers, consumer brands and B2B companies, including General Motors, Blue Cross and Blue Shield of
, Walmart.com and
. Prior, Dettling served as Executive Vice President, North American Services, and will continue to report directly to Acquity Group CEO
"Acquity Group's continued growth requires an enhanced leadership team structure that enables us to better manage our increased market presence and evolving service lines," said Dalton. "Jay is an exceptional leader with a deep understanding of Acquity Group's service offerings. He will provide increased organizational and business benefits as part of this revamped team structure."
In addition to identifying strategic expansion targets, Dettling is charged with evolving Acquity Group's current service offerings in strategic, creative and technical practice areas to keep pace with technological advances and changing market conditions. As global eCommerce sales continue to rise exponentially, a growing number of companies have tapped Acquity Group's expertise to create seamless omni-channel offerings that resonate with consumers and drive sales. Most notable is a spike in demand among B2B companies engaging Acquity Group to develop digital initiatives on par with popular consumer brands.