A4WP has established a branding committee to oversee the development of a consumer-facing brand. This includes a formal naming convention. The new branding will allow consumers to easily identify A4WP certified wireless power enabled devices and charging locations.
"The Alliance for Wireless Power is focused on building out a non-radiative magnetic resonance-based wireless power transfer ecosystem beginning with the cellular and smartphone markets," said Dr. Kamil A. Grajski, president of A4WP. "With the version 1.0 technical specification approved, the A4WP is focused on removing barriers to adoption by the timely delivery of high quality test and minimum performance specifications, the launch of an independent certification program, and the definition and launch of a consumer-friendly certification logo and consumer brand."
About The Alliance for Wireless Power
The Alliance for Wireless Power (A4WP) is an industry association open to companies interested in advancing the field of wireless power by delivering a specification that permits spatial freedom. The specification, based on magnetic resonance, goes beyond current charging methods to transfer power wirelessly through surfaces to portable devices such as mobile phones, tablets, computers, headsets, digital cameras and e-readers. A4WP combines the research and design capabilities of some of the world's leading electronics companies to promote a specification for wireless power technology, products and services. For more information visit www.a4wp.org.For media inquiries, please contact: Chris ProutyMWW for A4WP firstname.lastname@example.org (415) 987-5491 For membership inquiries, please contact: Debbie McGinnisA4WP Account Manager email@example.com (510) 492-4027 SOURCE Alliance for Wireless Power (A4WP)