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ITHACA, N.Y., Jan. 9, 2013 /PRNewswire/ -- eCornell and
Cornell University announce today the launch of a free online course focused on training hospitality professionals in the
new media marketing skills needed for professional success. Marketing the Hospitality Brand through New Media: Social, Mobile & Search is the first online course focused on this topic and uniquely combines the most effective elements of a world-class
Ivy League classroom with the flexibility of an online learning environment.
"The course is essentially a virtual toolkit for driving revenue through new media. Hospitality professionals will have an opportunity to learn from some of the industry's heaviest-hitters and emerge from the course ready to play a key role in their company's
marketing strategy," says
Chris Proulx, CEO of eCornell. "We're excited to make this content available to people for free online and it's a great way to introduce
Cornell's thought leadership in this field to the greater hospitality industry."
The free course is authored by professors
Rob Kwortnik and
Bill Carroll at
Cornell's world-famous School of Hotel Administration and builds on research and real-life social, mobile and
new media strategies deployed by hospitality organizations worldwide. eCornell courses—while self-paced and 100 percent online—are "instructor-facilitated" to help guide participants through challenging, real-world exercises with practical on-the-job application. Classes enable learners to be immersed in learning that also fosters collaboration, interaction and networking among their cohorts.
Upon completion of the first course, students receive an official letter of completion from
Cornell University. Students may then choose to enroll in the follow-up mastercourse at a substantial discount and may go on to earn a Certificate in Hospitality Marketing & New Media Strategies for Revenue Growth from
The program is particularly relevant for sales and marketing professionals, general managers, revenue managers and executives—anyone responsible for improving financial performance.