FAIRFAX, Va., Jan. 9, 2013 /PRNewswire/ -- ThinkGeek (NASDAQ: GKNT) has recently laid claim to the #22 position on Internet Retailer's newest list, the Social Media 300. The list gauges the top 300 Internet commerce sites that effectively use social media to drive visits, revenue, and social engagement.
Carrie Gouldin, ThinkGeek's Head of Social Media Mayhem states, "Bananas!" Gouldin had been responsible for ThinkGeek's strong social media presence for over four years. The strategy she has brought to ThinkGeek's social program hinges on the simple fact that audiences enjoy timely, entertaining content and not just ThinkGeek-centric updates. Being fun is a kind of customer service, too.
Aside from the rank of #22 overall using Internet Retailer's metrics, the Social Media 300 also highlights other notable milestones within ThinkGeek's social media domain:
- #17 in traffic driven by social media
- #8 in Facebook engagement
- #12 in Twitter followers
- #3 in YouTube total channel views