DALLAS, Jan. 9, 2013 /PRNewswire/ -- X-Change Corp (NASDAQ OTC: XCHC), a U.S. boutique company whose niche is extract-based cosmeceutical and nutraceutical solutions through its Phytiva brand product line, announced today that Drue Young has been named Vice President of Product Development.
Mr. Young's experience as creative director and a designer for high-profile companies and clients in the entertainment and Fortune 500 companies, gives the Company the additional focused in-house expertise to move much faster in its new product launches. Mr. Young has previously worked with companies such as Wells Fargo Bank, Bank of America, Credit Suisse First Boston, H&R Block, Chevrolet, KIA Motors, Scion, Touchstone Pictures, Discovery Channel, SFGate.com, Universal Music Group, Wahlburgers, and rappers/actors Ice Cube, Snoop Dogg, and The Game. Drue's most recent work includes BET's "Second Coming: Will Black America Vote," a two-part documentary of President Barack Obama, which aired in September 2012.
Mr. Young has already hit the ground running, as he has been responsible for developing the previously announced Phytiva television commercials, which are slated to air early this year. Mr. Young will be responsible for releasing Phytiva's first product line into the multi-billion dollar over-the-counter cosmeceutical and nutraceutical markets through these television commercials. The global over-the-counter market is estimated at well over several hundred billion dollars per year. The Phytiva Brand of products will have several economies of scale in this massive industry, which is designed to merit success and recognition for its shareholders.
The TV commercials will communicate Phytiva's products, mission, and unique brand-specific quality to viewers to actively provide Phytiva products across a broad, family-based demographic. Phytiva's main objective is to increase national recognition and to be accepted into the mainstream over-the-counter cosmeceutical and nutraceutical markets.