About Be:CAUSEBe:CAUSE is MSL New York's effort to bring to life its passion for cause work and expertise as a leading communications and engagement agency in order to enrich the New York City metro community. MSL New York established the Be:CAUSE initiative to provide employees with an opportunity to have a resounding effect within the community, while utilizing the large variety of expertise available within the agency. The initiative offers pro bono communications services to a selected local non-profit organization. Through Be:CAUSE, MSL New York strives to be a driving force behind organizations that, one community at a time, will make our world a better place to live.
About Generation Activation Generation Activation is MSL New York's internal program designed to empower Gen-Y employees. The program is intended to create the next generation of agency leaders who have an entrepreneurial spirit and to empower members to drive innovative and revenue generating ideas. Generation Activation is comprised of three pillars: Community Connected, Be:CAUSE, and Trend-Y. Each of the pillars provides unique opportunities for Gen-Y employees to engage with the local and interoffice communities through philanthropic activities, pro bono PR support for non-profit organizations and thought leadership.
About MSLGROUPMSLGROUP is Publicis Groupe's strategic communications and engagement group, advisors in all aspects of communication strategy: from consumer PR to financial communications, from public affairs to reputation management and from crisis communications to event management. With more than 3,700 people, its offices span 22 countries. Adding affiliates and partners into the equation, MSLGROUP's reach increases to 4,000 employees in 83 countries. Today the largest PR network in EMEA, Greater China and India, the group offers strategic planning and counsel, insight-guided thinking and big, compelling ideas – followed by thorough execution. Learn more about us at: www.mslgroup.com + http://blog.mslgroup.com + Twitter + YouTube.About Publicis Groupe Publicis Groupe [Euronext Paris FR0000130577, part of the CAC 40 index] is the third largest communications group in the world, offering the full range of services and skills: digital and traditional advertising, public affairs and events, media buying and specialized communication. Its major networks are Leo Burnett, MSLGROUP, PHCG (Publicis Healthcare Communications Group), Publicis Worldwide, Rosetta and Saatchi & Saatchi. VivaKi, the Groupe's media and digital accelerator, includes Digitas, Razorfish, Starcom MediaVest Group and ZenithOptimedia. Present in 104 countries, the Groupe employs 56,000 professionals. www.publicisgroupe.com | Twitter:@PublicisGroupe | Facebook: www.facebook.com/publicisgroupe CONTACT: Michael J. Echter MSLGROUP Americas 646.500.7914 firstname.lastname@example.org SOURCE MSL New York