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Touchstorm Launches First Distribution Vehicle For Hybrid Video

Each page is 100% brand-owned content and distributed across Touchstorm's Earned Media Network, which comprises of top publishers, niche verticals, mobile, VOD and bloggers. Arena is built in compliance with IAB standards, and provides an easy-to-use dashboard to measure and monitor performance.

Arena was developed in response to growing industry demand and the introduction of new video formats, all requiring specific distribution mediums. Arena equips brands and publishers with a solution to navigate this evolving landscape and achieve the reach, engagement and conversion needed to deliver ROI in content marketing campaigns. Arena also provides a significant monetization opportunity for Publishers by giving them additional inventory through its revenue-sharing program.



About TouchstormTouchstorm ( www.Touchstorm.com) is an online video distribution company and a pioneer in online editorial videos. The company produces, distributes and optimizes online video for a wide range of clients using proprietary marketing tools and their Earned Media Network.

Touchstorm's Earned Media Network distributes videos into the editorial well of top-tier publishers around the web resulting in engagement scores significantly above industry benchmarks. With headquarters in New York and throughout the U.S, Touchstorm is an independent and employee-owned company. Their pioneering work and fast growth landed them on the Inc. 500 list of America's Fastest Growing Companies in 2012.



Media Contact:             William Nikosey kwittken + company (646) 747-7150 wnikosey@kwitco.com   



SOURCE Touchstorm

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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