This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Yahoo! En Español And Sony Music Latin Partner To Bring Branded Entertainment Series To Fans

Stocks in this article: YHOO

Yahoo! en Español and Sony Music Latin announced today a strategic partnership to develop and distribute a series of branded entertainment programs, which will premiere in early 2013. The partnership will bring jointly-produced, exclusive videos and digital music programming to the U.S. Hispanic audience -- the fastest-growing demographic in the nation.

The portfolio of programs developed by Yahoo! en Español and Sony Music Latin will include beauty, cooking, lifestyle, dance and music, and will be aired exclusively on the OMG! en Español and Mujer channels across Yahoo! en Español. As the premiere entertainment company in Latin America and the United States, Sony Music Latin brings to the table a star-studded roster of talent to the partnership, including Shakira, Ricky Martin, Chayanne, Marc Anthony, Pitbull, Julieta Venegas, Cristian Castro, Franco de Vita, Ricardo Montaner, Victor Manuelle, and other top figures in Latin music entertainment.

“At Yahoo!, we help connect users with the information and experiences that they love, and for our Latino users, music and celebrities are a core part of their daily lives,” said Javier Garcia, general manager of Yahoo! U.S. Hispanic business. “We are thrilled to partner with Sony Music Latin to continue bringing premium, customized Hispanic content to the millions of Latinos who come to our site daily.”

“The ever changing landscape of the entertainment industry is bringing innovative opportunities to the table like this ground-breaking partnership with Yahoo! en Español, another premiere player in the entertainment space,” said Ruben Leyva, Senior Vice President of Business Development for Sony Music Entertainment Latin Iberia. “We are very excited about the unlimited potential of combining our talent roster with Yahoo!’s international platform.”

Yahoo! en Español has consolidated itself as one of the leaders in digital branded entertainment. This is the latest addition to the number of original digital series produced by Yahoo! for Yahoo! en Español, which in 2012 launched more than 30 original programs. Yahoo! provides advertisers with unparalleled opportunity to create unique and compelling campaigns that engage a targeted, multi-cultural audience at scale.

About Yahoo!

Yahoo! is focused on making the world's daily habits more inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo! is headquartered in Sunnyvale, Calif., and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom ( pressroom.yahoo.net) or the company's blog ( yodel.yahoo.com).

About Sony Music US Latin

Sony Music US Latin brings the best in all genres of Latin music to millions of music lovers across the United States and the world. Sony Music US Latin works with world-class recording artists to share their music in both traditional and innovating manners. With the most exciting new music and a vast catalog of hits, Sony Music US Latin is able to forge alliances with other outstanding companies to showcase their artists in appealing and creative ways. Headquartered in Miami, Fla., and part of the worldwide Sony Music Entertainment family, Sony Music US Latin is the recording home of such superstars as Ricky Martin, Marc Anthony, Chayanne, Thalía, Romeo Santos, Cristian Castro, Natalia Jiménez, Vicente Fernández, and Gerardo Ortíz. For more information, visit sonymusiclatin.com.

About Sony Music Entertainment

Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including Arista Nashville, Beach Street Records, Bystorm Entertainment, Columbia Nashville, Columbia Records, Day 1, Epic Records, Essential Records, Flicker Records, Kemosabe Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Records, RCA Nashville, Reunion Records, Roc Nation, Sony Classical, Sony Music Latin, Star Time International, Syco Music, Verity Music Group and Volcano. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,399.67 +19.26 0.12%
S&P 500 1,904.01 +17.25 0.91%
NASDAQ 4,316.0740 +57.6360 1.35%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs