But, forget everybody else, on its own, the idea that Apple would use, as the WSJ calls it -- "a . . . less expensive body" with "a . . . shell made of polycarbonate plastic" for a "cheaper" iPhone, not the "aluminum housing" deployed for iPhone 5 should scare the hell out of you. It does me. That's something Steve Ballmer would do (just play with a Surface tablet at your local -- empty -- Microsoft retail store).
Even if "iPhone mini" follows "iPad mini" and hits market with quality parts, high-end construction and a premium price, I'm still scared. These are tweaks your neighbor could come up with -- you can get away with that only so many times.
This story, which is potentially a non-story, will develop. As such, we'll all have more to say.
At this point, I simply don't believe the details of the WSJ story. In fact, the whole thing sounds fishy, especially coming on the heels of the multi-colored iPhone rumor.Tim Cook is not Steve Jobs, but he sure as heck isn't stupid. Follow @rocco_thestreet --Written by Rocco Pendola in Santa Monica, Calif.