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DSW Selects VendorNet® As Its Omnichannel Technology Partner

Designer Shoe Warehouse Inc. (NYSE: DSW), a leading footwear and accessory retailer, has selected VendorNet to provide ship-from store and dropship management solutions.

VendorNet, a wholly owned subsidiary of GSI Commerce, an eBay Inc. company, is a provider of cross-channel fulfillment and supply chain technology. DSW will use VendorNet’s StoreNet® Live to implement omnichannel retail capabilities, including brick and mortar store fulfillment for online sales.

Through StoreNet’s Ship-from Store offering, DSW’s fleet of 364 stores will be positioned as direct-to-consumer fulfillment locations. DSW will leverage store inventory and personnel to fulfill store and online orders, recapturing sales that would have been lost due to out-of-stock conditions. StoreNet will also enable DSW to sell-through select store merchandise at higher margins based on specific criteria such as end-of-life products. In addition, DSW is deploying VendorNet Dropship Manager to further enhance product assortment and availability for its customers.

“With today’s consumers being more powerful than the purveyor of goods, out-of-stocks are unacceptable; customers will go elsewhere,” stated Roger Rawlins, senior vice president of ecommerce, and leader of omnichannel initiatives at DSW. “We want to offer our customers universal inventory availability which is central to our omnichannel mantra ‘any shoe, anywhere, anytime.’ Deploying StoreNet will be a major milestone in making this mantra a reality.”

Rawlins cited a number of reasons DSW selected VendorNet as its omnichannel solutions partner, including best practice guidance, speed-to-market, a simple and intuitive user interface for its store associates, and the unequivocal endorsement from existing top-tier retail clients. “At the end of the day, we found that StoreNet is hands-down the best solution for our store associates. Plus, it’s the closest turnkey omnichannel solution in the marketplace requiring little to no customization,” commented Rawlins.

“DSW is methodically establishing the technical, cultural, and operational foundation that must be embraced to succeed in this new era of omnichannel commerce,” said Sharon Gardner, general manager and co-founder of VendorNet. “We are pleased to be chosen as DSW’s omnichannel technology partner. We believe this initiative will drive incremental sales, improve inventory productivity, reduce unnecessary markdowns and enhance the customer experience. With DSW’s Rewards Program growing to 21 million members today, customers value the DSW shopping experience and we are honored to be a part of it.”

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