January 9, 2013
, a leading provider of indoor location-based services and mobility customer experiences, announced today that "
", a prominent shopping center in the Russian capital, has selected the WiseSec mobility customer experience solution to improve merchant visibility and increase profitability. Consumers will enjoy personalized micro-location based coupons and promotions, as well as navigation to required shopping destinations throughout the center.
"Located near the center of the city, and hosting around 5000 retailers, "
" is one of the biggest commercial centers of
," said Mr.
, a management member of the mall. "We deliver over 35,000 shopping trips every day, and with the WiseSec location-based capabilities we can now ensure more convenient shopping trips for our customers."
WiseBy, the WiseSec mobility customer experience solution, provides retailers with the ability to deliver effortless mobility shopping experiences to their consumers, covering a full shopping cycle from check-in to check-out, including personalized check-in, precise shelf-level coupons, indoor navigation, self-help, NFC-like experience without NFC, personalized check-out, and a complete in-store traffic pattern analysis for the retailers.
"Today's consumers are empowered by online mobile connectivity as they shop, with their mobile devices becoming an effective shopping companion, enabling them to make informed decisions. While this reality increases retailers' challenges in the face of an ever-growing stream of information and competition, it also presents a huge opportunity," said
, WiseSec VP of Business Development, Marketing, and Sales. "With our solution, "
" shopping center and its retailers will be able to deliver an insightful, contextual, and uniquely tailored mobility shopping experience to each of their customers."
Founded in 2011, WiseSec is a privately-held company, committed to redefining the future of mobility customer experiences.