Background: Coca-Cola Enterprises produces, distributes, and markets nonalcoholic beverages. It provides still and sparkling waters, juices, sports drinks, juice drinks, coffee-based beverages, and teas. Coca-Cola trades an average of 2.5 million shares per day with a market cap of $9.4 billion.
52-Week High: $32.91Beta: 0.85 Price to Book: 3.29 The "other Coke," Coca-Cola Co. (KO) is what most people think of first when they hear "Coke", but both companies are important to the overall operation. Coca-Cola Enterprises is staring at $33 a share, and building what is known as a bull flag in technical analysis. The higher share price has pushed the yield to less than 2%, but if you wait and buy under $32, the yield works out to 2%. This is the same price I suggest waiting for. There is no short interest to speak of. The last reported short interest is only 1.5% of the average trading float. Holding out for $32 may mean you miss another leg higher without looking back, but the alternative may mean paying much more than you need to.
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