Lenovo (HKSE: 0992) (PINK SHEETS: LNVGY) today announced at the 2013 International Consumer Electronics Show a full lineup of new smartphones, designed specifically for different types of customers from entry-level and young professionals to advanced users. The portfolio, which includes five new models, will be available in China and select global markets from January 2013. Each product from the range offers a specific configuration tailored for a distinct user group, with leading specifications in their class and pricing that is competitive.
Lenovo S890 Smartphone (Photo: Business Wire)
The range starts with two new S-series smartphones, packed with multimedia and entertainment features. These models are designed for young, urban professionals, with special attention paid to design and optimization for apps favored by these users. There is also a new model from the P-series for professionals, featuring long battery life, special security and anti-virus features. The range concludes with two new A-series models, featuring advanced smartphone functions at an affordable price for new users and the budget-conscious. The entire portfolio features dual-SIM slots, larger, higher resolution displays and enhanced specifications.
“For smartphone users, one size does not fit all,” commented Liu Jun, president MIDH and senior vice president Lenovo Group, “We’ve learned from our customers, and we know they have many different, unique reasons for selecting Lenovo smartphones. Our new portfolio, features devices designed to please and amaze a wide range of customers globally, with a phone for every user.”
S890, Optimized for EntertainmentYoung consumers of the “digital native” generation have high demands for their digital products. Not only do devices need to offer the latest technology and strong performance, but they must look good as well. The S890 excels on all these fronts. The phone sports a 5-inch 960x540 qHD screen, for crisper images and more viewing area to share videos and hi-definition photos with friends. An 8MP auto-flash camera, complemented by Lenovo super camera software, takes photos in low light and allows photo in video and complex photo-editing. All of these functions are packed into a super-slim (9.3mm, .36-inch) and lightweight (176g, 6.2 ounces) package, sporting a uniquely elegant “loop” design that makes the product feel thinner and sexier.