CTIA-The Wireless AssociationÂ® And IFA To Partner And Produce First Borderless Trade Show In 2014
CTIA and IFA Shows to Create Global Borderless Platform for Mobile, Consumer Electronics, Home Appliance Industries
LAS VEGAS, Jan. 8, 2013 /PRNewswire-USNewswire/ -- CTIA-The Wireless Association® and IFA, the world's largest trade show for consumer electronics and home appliances, today announced that they will create the world's first "borderless" trade show in 2014. The partnership will produce the first global platform of its kind for retailers, buyers, distributors, manufacturers, vendors and carriers to launch the next generation of new products and services for work, home and play. This partnership combines CTIA's expertise in mobility and IFA's leadership in consumer electronics and home appliances markets.
The two organizations have signed a memorandum of understanding (MOU) as the first step in creating this borderless trade show.
The CTIA Super Mobility Show will take place September 9, 10 & 11 at the Sands Expo and Convention Center in Las Vegas and IFA will take place September 5-10 at the Messe Berlin Fairgrounds in Berlin, Germany."The CTIA and IFA partnership reflects today's borderless and diverse wireless ecosystem, across time zones, across industries and across audiences. Together with IFA, we're driving the trends that are defining the global marketplace," said Rob Mesirow, CTIA vice president and show director. "Mobility and wireless connectivity are the future of the consumer electronics and home appliances on display at IFA. Additionally, we will shorten the distance for US retailers, consumers and media to the global product launches that take place at IFA in time for the holiday retails season," said Jens Heithecker, executive director of IFA. "Regardless of location or time zone, the two events will create a transatlantic alliance that connects attendees, exhibitors, media, keynotes and speakers." Companies of all sizes throughout the wireless ecosystem and across the globe are enthusiastic about the alliance and recognize the opportunities that Super Mobility Week offers.
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