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T-Mobile Shakes Up The Wireless Industry By Expanding Unlimited Nationwide 4G Data To No-Annual-Contract Customers

Today at the 2013 International Consumer Electronics Show (CES), T-Mobile USA, Inc. announced an industry first — its popular Unlimited Nationwide 4G Data plan will be available with no annual contract starting tomorrow, Jan. 9. T-Mobile is the only U.S. carrier to offer an unlimited, nationwide, 4G data plan on a fast, dependable, nationwide, 4G network, giving customers the ultimate worry-free experience with no data caps, overages or bill shock.

“As the ‘Uncarrier,’ we’re doing the unthinkable,” said John Legere, president and chief executive officer of T-Mobile USA. “We’re directly confronting the frustrations of American consumers fed up with the cost, complexity and congested networks of our competitors. Our Unlimited 4G Data plan means 4G speeds, no caps and no overages on a smoking-fast, nationwide, 4G network. What this means is simply that T-Mobile customers are going to be able to enjoy everything a 4G smartphone is actually designed to do without limits and without a term contract.”

Consumers today are demanding more choice and flexibility in how they purchase wireless, along with the freedom to take advantage of everything their 4G smartphone has to offer without having to keep track of their data usage. Since its introduction in September, T-Mobile’s Unlimited Nationwide 4G Data plan is by far the most popular plan choice among T-Mobile customers. In fact, nearly half (46 percent) of new customers opted for the new data plan in December 2012.

“Simply put, consumers want their data to be blazing fast, without limits and without overages,” said Mike Sievert, chief marketing officer, T-Mobile USA. “With our new Unlimited Nationwide 4G Data plan, that’s exactly what we’re giving them, and for the first time, we’re offering it without an annual contract. Other carriers want to lock customers in; we’re going to earn our customers’ business with an amazing 4G experience every day.”

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