This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

Darden Announces Brand President And Marketing Leadership Appointments

Stocks in this article: DRI

ORLANDO, Fla., Jan. 8, 2013 /PRNewswire/ -- Darden Restaurants, Inc. (NYSE: DRI) today announced the appointments of new brand presidents at Olive Garden and LongHorn Steakhouse, as well as a new Chief Marketing Officer.  The following leaders will report to Drew Madsen, Darden's President and Chief Operating Officer, effective January 14:

  • Dave George has been named President of Olive Garden.  George was most recently the President of LongHorn Steakhouse, a position he held since 2003.  Since the brand joined Darden, he successfully grew LongHorn from 290 restaurants to a leading national brand with more than 400 restaurants today.  Prior to joining LongHorn as a Vice President of Operations in 1998, George served as Vice President of Operations for Tripps Restaurants.  He began his restaurant career out of college as an Assistant Manager with Houlihans, where he spent 12 years and held a number of positions with increasing leadership responsibility.
  • Valerie Insignares has been promoted to President of LongHorn Steakhouse.  She moves into her new role after nearly two years as Darden's Chief Restaurant Operations Officer, where she was responsible for strategic operations initiatives across the enterprise.  She previously served as Executive Vice President of Operations for Olive Garden for seven years.  Prior to that, Insignares held numerous roles with increasing leadership responsibility from the time she joined Darden in 1997 through 2004. 
  • Will Setliff has been promoted to SVP and Chief Marketing Officer for Darden, where he will be responsible for strengthening overall marketing excellence, elevating marketing innovation to drive long-term growth, and directing marketing talent management.  With more than 20 years of experience, Setliff joined the Company last year as the Specialty Restaurant Group's Executive Vice President of Marketing.  Prior to Darden, Setliff served as Senior Vice President of Marketing for Target.  In that role, he held responsibility for storewide planning, brand marketing, partnerships and licensing, guest insights and store-shelf merchandising.  Earlier in his tenure at Target, Setliff also had responsibility for digital marketing and developing a longer-term innovation growth pipeline. 

(Logo: http://photos.prnewswire.com/prnh/20050203/FLTH026LOGO )

Commenting on the appointments, Darden's Chairman and CEO Clarence Otis said: "Dave is the ideal leader to guide Olive Garden in its path forward.  He is a proven restaurateur, and his feel for guests and employees and demonstrated leadership capabilities will serve Olive Garden well as we seek to improve the overall guest experience and reclaim the brand's value leadership position.  With Dave moving to Olive Garden, Val is a tremendous fit to lead LongHorn as we continue to expand it across the country.  Her track record of operational excellence and people leadership will enable her to excel in this new role."

Otis continued:  "Our guests are changing and we are changing with them, and one important area of change is the work we're doing to evolve marketing.  Will's expansive experience in driving successful, cutting-edge consumer marketing programs provides the perfect background needed to lead our enterprise-wide efforts."

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,399.67 +19.26 0.12%
S&P 500 1,904.01 +17.25 0.91%
NASDAQ 4,316.0740 +57.6360 1.35%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs