MIAMI, Jan. 8, 2013 (GLOBE NEWSWIRE) -- (Nasdaq:PERY) Savane, a brand known for performance, innovation and comfort, has released a new initiative that combines looking good with doing good - SAVANE ECO-START - pants that keep the equivalent of six recycled water bottles from landfills in every pair.
The Savane brand joined with environmentally-conscious supply chain partners to collaborate on the new initiative which uses techniques and materials that benefit the planet through methods such as recycling, reduced packaging, reused shipping cartons and fabrics that contain REPREVE®, a fiber made with recycled materials, including plastic bottles. The result is SAVANE ECO-START, apparel that reduces our environmental impact one pant leg at a time.
With emphasis on reducing the volume in our Nation's landfills, the ECO-START products utilize cutting-edge technology to create natural-feeling, high-quality fabrics containing REPREVE from Unifi.Starting with Savane Eco-Start products, we are embarking on a corporate mission to create products that do better for our planet," explained George Feldenkreis, Chairman and CEO of Perry Ellis International, parent company of Savane. "We are a fashion company, always looking for fresh and innovative new ideas - but we aren't seeking sustainability because it is in style, we are doing this because we want to improve the communities we live in, and do business with, for future generations. We believe our customers feel just as strongly and hope they'll support us on these important initiatives." As compelling as the message already is, recycled content isn't the only selling feature on these planet-friendly pants - they also tout performance features such as Permanent Crease, Wrinkle Resistance, Easy Care, and Motion Closure for all day comfort - making Eco-Start a valuable extension of the Savane performance pants collection that devoted brand enthusiasts love. Look down. Do you know what's inside your pants? That's exactly what the SAVANE ECO-START point-of-sale materials asked when the new line rolled out to major retailers. Signage featuring that question along with the tagline 'Look Good. Feel Good. Do Good.™' promoted the newly-arrived SAVANE ECO-START collection.