DETROIT, Jan. 8, 2013 (GLOBE NEWSWIRE) -- Hyundai Motor America will use the Covisint cloud engagement platform to deliver a comprehensive, connected ownership experience for its consumers across web properties, mobile devices and within the vehicle. The Covisint platform will give Hyundai a superior level of integration, speed and flexibility to bring on new services, partners and capabilities that deliver continued value to customers.
Covisint's cloud engagement platform will quickly consolidate customer touch points across Hyundai systems, creating a single view into the customer, enabling a seamless customer experience and facilitating increased customer personalization. The platform will also allow Hyundai to easily add future services, advancing the OEM's capacity to continually improve ownership experiences and increase customer loyalty.
"Customers increasingly demand information and access regardless of the technological complexity behind-the-scenes," said Barry Ratzlaff, director of Customer Connect at Hyundai Motor America. "Covisint is helping us to improve technical integration enterprise-wide--including Blue Link services, our customer website-- www.myhyundai.com --our dealer and call center systems, mobile applications, CRM systems, and other key areas. Covisint has helped 'future-proof' Hyundai's ability to easily onboard new services, partners and capabilities."Today's hyper-connected consumer drives the competitive need to deliver integrated, secure and innovative digital experiences. Covisint is helping Hyundai provide a unified customer experience by managing consumer identities, integrating disparate technologies and simplifying communication flow across systems.