Our concept for Your TV embodies everything that we want you to know about where Panasonic is going: How we are expanding our reach from hardware manufacturer to a total solutions and service provider, how we are working closely with other global leaders, and how these things are allowing us to develop deeper and ongoing relationships with customers that add maximum value to their lives. With these initiatives we are beginning a truly new era at Panasonic. But rest assured, engineering new audio-visual technology that meets customer needs is as important as ever. We will continue to lead the industry in the development of plasma and LCD TVs, and a whole range of innovative new products.
Panasonic has developed a 56-inch 4k2k OLED display, the world's largest OLED panel produced by the RGB all-printing method. The stunning picture quality with 4k resolution and rich colors that the synergy of 4k and OLED technologies makes possible set this television apart. It weighs just 27 pounds, half the weight of a normal 4k display. The engine driving Panasonic OLED is our printing technology, which gives us the ability to make panels that are larger and more affordable than our competitors.
2. Your Home
Presented by Mr. TaylorSustainability has been an essential part of Panasonic's DNA for a very long time. One measure of how we're doing is that in 2012 Panasonic was ranked sixth in Interbrand's Best Global Green Brands, which is four spots up from last year and the highest ranking of any consumer electronics company. Panasonic is offering energy solutions that are built on integrated solutions to create, store, save and manage energy. When it comes to creating energy, we bring to market innovative products like hydrogen fuel cells, in addition to solar panels. We're also focusing on storing energy and it's already gained a lot of traction overseas and we expect it to do the same here in the U.S. Engineering products that save energy has been a top priority at Panasonic for a very long time, including home appliances, audiovisual products, and LED lighting. To manage energy, Panasonic uses the Smart Energy Gateway, or SEG, which can be controlled through a variety of smart devices, both in your home and remotely. It checks power usage conditions throughout the house, and shows you exactly where and how you can save energy. We're using this same template to serve customers well beyond the home, including stores and whole communities around the world.