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Panasonic President Tsuga Delivers Opening Keynote At CES

Opening remarks by Kazuhiro Tsuga, President of Panasonic Corporation

Although my current responsibilities have expanded somewhat since I began at Panasonic in 1979, I am first and foremost an engineer, which forms the basis of my perspective and passion.  Engineers tend to be rational and analytical, but we are also passionately driven to solve problems and turn idealistic vision into useful realities.  In fact, most of us care quite deeply about making the world we live in better.

Many people think of Panasonic as a television manufacturing company.  In fact, for nearly one hundred years we have been making a vast range of products that are enhancing the lives of customers around the world as an engineering company.  With our long-standing commitment to sustainability, this makes us uniquely able to offer innovative solutions that are both eco and smart.  This is the Panasonic I want to share with you today, an eco-engineering company powered by the efforts of thousands of employees around the world who are driven to make the world we live in better

What drives us at Panasonic is people, in other words customers.  We have been stepping up our efforts to create real value for our customers, which are based on two fundamental things.  First, we are listening deeply to what our customers want and need - often long before they ever purchase our products.  We have created Panasonic Lifestyle Research Centers in key regions around the world to that end.  Second, we are creating lasting relationships with customers that continue long after they purchase our products.  This is being achieved through a range of exciting services.

Panasonic's future is being built on far more than a single product category and its contribution to people's lives is extending far beyond the living room.  We are focusing our business activities on four broad areas in which we impact people's lives -- residential, non-residential, personal and mobility.  With people, who unite them, at the center of all our activities, we want to add value to customers' lives wherever they are.  One way to achieve this is by maximizing the tremendous growth potential in the B2B category, through a new business model that goes far beyond selling hardware, and offers Total Solutions that include software and services as well.

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