The ad premieres on ESPN and will also air on local stations across the state of Alabama. Online, the spot will be posted on YouTube, CokeZero.com and MyCokeRewards.com, with links across a variety of digital and social media, including Facebook, Twitter, and Alabama fan websites. Locally, Coke Zero will salute the University of Alabama’s championship achievement with commemorative packaging and other celebration activities and communications.
“Coke Zero has been celebrating college football all season long and enhancing the everyday football experience for fans,” said McMillan. “This new Coke Zero ad saluting Coach Saban is a great way to wrap up the season and remind people everywhere why their passion for the sport – and ours -- never wanes.”
The new commercial was created by Atlanta-based marketing agency, MELT, which helps develop sports and college programs for Coke Zero.
The new Coke Zero ad can be viewed here: http://CokeURL.com/33qgAbout The Coca-Cola Company The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company's portfolio features 15 billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.8 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. Together with our bottling partners, we rank among the world's top 10 private employers with more than 700,000 system associates. For more information, visit Coca-Cola Journey at www.coca-colacompany.com, follow us on Twitter at twitter.com/CocaColaCo or check out our blog, Coca-Cola Unbottled, at www.coca-colablog.com.