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TheStreet Open House

Coke Zero Salutes Coach Nick Saban With Commercial Celebrating What’s Possible

Stocks in this article: KO

All season long, Coke Zero has recognized college football fans and the unbridled passion they have for their favorite sport. In a new ad debuting today, Coke Zero pays tribute to every fan’s ultimate dream – a national college football title – and the driving force behind the victorious team, the University of Alabama’s Head Coach, Nick Saban.

The new commercial is narrated by Terry Saban, wife of Nick Saban. It opens and closes with a voiceover from Tom Roberts, the host of the University of Alabama’s game-day broadcasts. In the spot, Terry Saban recounts a series of things people said her husband couldn’t do, all of which he achieved. From “marrying the head majorette from the rival high school” to “winning three titles in four years,” Coach Saban has never backed down from a challenge.

“Throughout his life and career, Coach Saban has shown what’s possible. Coke Zero, which made it possible to ‘Enjoy Everything’ by combining Real Coke Taste and Zero Calories, salutes that spirit,” said Andy McMillan, Vice President, Coca-Cola Trademark, Coca-Cola North America. “We congratulate Coach Saban and the University of Alabama on this historic 15 th championship win and celebrate alongside the legions of Crimson Tide fans.”

The Coca-Cola Company has a long relationship with the University of Alabama that dates back more than 70 years. From creating customized programs designed to engage Crimson Tide fans, to offering scholarships to first generation college students through The Coca-Cola Foundation, Coca-Cola has a proud tradition of partnership with the University. Coca-Cola has also partnered with Nick Saban since he joined Alabama in 2007. Coach Saban has been part of a variety of local marketing activities across the state and The Coca-Cola Company actively supports his Nick’s Kids Foundation.

Coach Saban’s relationship with Coca-Cola goes way back, too. His father owned a service station in West Virginia and when Coach Saban was a young boy, he helped keep the Coca-Cola cooler stocked with ice-cold Coca-Cola. When Coach Saban embarked on his coaching career in the early ‘70s in Ohio, he drove a Coca-Cola route truck to make extra income. This job is alluded to in the ad when images of vintage Coca-Cola delivery trucks are shown and Terry Saban notes, “they said he couldn’t make ends meet as a graduate assistant coach.” Today Coach Saban enjoys his favorite beverage, Coke Zero, wherever it’s delivered locally in Tuscaloosa.

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