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It’s Holiday Redux As DIRECTV Helms The Largest Bicycle Build On The West Coast For The Boys And Girls Clubs Of America

DIRECTV (NASDAQ:DTV):

WHAT:

 

DIRECTV is extending the holiday season with the largest bike build the West Coast has ever seen. More than 750 DIRECTV employees will gather together on Tuesday to build more than 140 bikes from scratch and then decorate them with stand-out accessories including flashy “bling” kits, colorful monkey lights, cool handlebar grips, attention-getting license plates and more. The bikes will be presented to the children during a surprise presentation at the build site located at the Hyatt Regency Century Plaza in Century City.

 

WHO:

750 DIRECTV Los Angeles Employees
140 Children from Boys and Girls Club (East Los Angeles/Burbank Chapters)
 

WHEN/WHERE:

Tuesday, Jan. 8

3:50-6:20 p.m. PT.

Hyatt Regency Century Plaza
2025 Ave. of the Stars
Los Angeles, CA 90067
Build site: Foyer/Grand Ballroom
 

HOW:

Press are invited to attend the build and decoration sessions, followed by the presentation of the bikes to the children. Please arrive by 3:50 p.m. for maximum photo/interview opportunities.
 
Photo/Electronic opportunities to include:

● 750 DIRECTV employees building 140 bikes from scratch and using thousands of different accessories to decorate them

● Presentation of the bikes by Paul Guyardo, Chief Revenue and Marketing Officer, DIRECTV; surprise reaction from 140 children

● Children playing with their new, highly accessorized bikes

● Interviews with the children, DIRECTV employees and executives





Copyright Business Wire 2010

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