In 1963, Vidal Sassoon transformed global fashion and beauty with an approach that not only liberated women’s hair, but also their lives. Fifty years later and grounded in Sassoon’s desire for “everybody to have good hair,” P&G Beauty & Grooming is making salon genius available to all and launching new Vidal Sassoon Pro Series – an affordable, quality hair color, care and styling line. Perfected by experts, Vidal Sassoon Pro Series upholds Sassoon’s philosophy with five care and styling collections and at-home color kits that help women easily care for and maintain their beautiful hair at home while showcasing their individual, real life style. New Vidal Sassoon Pro Series is available in January 2013 at a suggested retail price of $2.49-$8.99 at mass retailers nationwide.
“We wanted to bring Vidal Sassoon’s legacy to life for a new generation with the Pro Series line,” says Walter Geiger, P&G’s Vice President and General Manager of North America Hair Care & Color. “Building on Vidal Sassoon’s unique vision that democratized beauty for all, we created a line of salon-inspired products that are affordable, accessible and inspire women to become the master of their own hair.”
PERFECTED BY EXPERTSTo bring the Vidal Sassoon Pro Series vision to life, a diverse group of experts, including consumers, stylists and world-renowned P&G research scientists, were consulted to create a line that is focused on women’s hair needs and crafted by top P&G scientists. This grounding is key to delivering performance and results so women can master their own hair.
“My clients are always asking me how to recreate their salon look at home. Without a doubt, this starts with the products that they use,” says Ben Skervin, Vidal Sassoon Pro Series celebrity hairstylist ambassador. “With a rich history for being leaders and innovators in hair styling, in Vidal Sassoon Pro Series, P&G scientists have delivered what my clients need – quality products that address the everyday needs of real women, helping them create the look they want at home.”