"Behr's 2013 color choices are modern, with inspiration pulled from historical style, particularly from the '20s and '30s, including art deco furnishings and the whimsical essence of The Great Gatsby. The streamlined color palettes will be attractive to customers who are looking to make an impact—large or small—on their property," said Erika Woelfel, director of color marketing for BEHR ® Paints. "Today's residential and commercial property owners are keeping a pulse on color and design trends, and when offering expert insight, pros are meeting the customer demand for unique color combinations that add a personal element of glamour and design."
" BehrPro strives to give professional contractors, painters and remodelers all the solutions they need to better their businesses, and the four distinct color palettes—devised by our team of experts—are versatile for today's home owners and property managers," said Colin Jaffe, senior vice president of operations for professional products and services at Behr Process Corporation. "While gray will be a predominate color story for neutral walls, we encourage adding splashes of color on accent walls, ceilings and doors to draw attention to open areas and drive traffic to points of interest. Professionals who strengthen their color expertise are adding a beneficial component to their portfolio that will contribute to a better, stronger business foundation."
The innovative BehrPro service program offers free jobsite delivery by certified coating specialists who can provide onsite color advice and answer product questions. To help professionals better meet customer expectations, BehrPro also provides access to factory tinting for accurate and consistent color matching. To learn more about BehrPro, contact your local BehrPro representative.
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