In the news release, Behr Unveils 2013 Color Trends Forecast For Professional Painters, Contractors And Remodelers, issued
by Behr Process Corporation over PR Newswire, we are advised by the company that in the sixth paragraph, the first sentence that read "The 2013 Behr color trends brochure and new colors are currently available at The Home Depot stores nationwide" as originally issued inadvertently, should be be removed. The complete, corrected release follows:
Behr Unveils 2013 Color Trends Forecast For Professional Painters, Contractors And Remodelers
Trusted Paint Manufacturer Educates Professionals on Color Trends to Better Serve Customers
SANTA ANA, Calif.
Jan. 8, 2013
Behr Process Corporation
, an experienced and trusted provider of paint and coatings, announced today that its professional products and services division,
, has introduced its 2013 color trends forecast to provide industry professionals with color expertise to better serve their customers. Identified by Behr's color experts, the 2013 color series features a diverse range of options that translate seamlessly to contractors' residential and commercial projects, assisting professional painters and remodeling experts in offering colors for customers to adopt.
Blue has been pinpointed by Behr as the leading color family in 2013. Deep, rich jeweled blues such as sapphire, lapis and cobalt will be used in combination with the already available aqua, turquoise and coral families. Within each of Behr's four forward looking color schemes—"Classic Caprice," "Color Metric," "Sweet Jazz," and "Apres Ski,"—a blue shade is represented. The "Classic Caprice" is a traditional color story with a modern twist, perfect for adding spice to a formal room. "Color Metric" plays off of the popular color blocking fashion trend, featuring neutral tones paired with intense, bright pops of color. The third palette, "Sweet Jazz," influenced by the art deco period, introduces feminine pastel shades for a hit of nostalgia with dark accent notes for a contemporary aesthetic. Lastly, "Apres Ski" illustrates how professionals can interject color in spaces featuring natural materials—stone fireplace, exposed wood beams, etc.—for an electric woodsy style.