DTS, Inc. (Nasdaq: DTSI), a leader in high-definition audio solutions and audio enhancement technologies, announces a new approach for audio creation, delivery, and playback for Ultra High-Definition content—a major advancement in immersive audio to complement the evolutionary steps video is taking with 4K resolution and HEVC. Together, they form the building blocks for the next generation premium content known as Ultra High Definition (UHD).
DTS’ solution was designed from inception with the flexibility to address multiple markets, especially the consumer home and mobile experiences, rather than adapting a system designed for cinema to other applications. The DTS UHD solution, which includes both channel and object-based audio, offers several advantages to content creators, distributors and consumers—both in their home and on the go. By combining it with DTS’ latest solutions portfolio, which includes DTS Neo:X™ and the company’s all-new DTS Headphone:X™, the company sets a new bar for UHD solutions with an advanced, flexible, and comprehensive technology suite for next-generation audio delivery and playback.
“The DTS UHD solution will deliver beyond 3D sound over as many speakers as the listener would like, but UHD audio is about more than just a bunch of speakers,” said Fred Kitson, chief technology officer and executive vice president at DTS. “It’s about immersive sound over headphones. It’s about expanded features that provide enhanced value to content owners and distributors. It’s about offering the consumer greater choice and flexibility in their listening environments as well as a newfound level of engagement with their sound experience.”
To accelerate next generation content creation, DTS intends to provide the industry with Multi-Dimensional Audio (MDA™) as an open object-authoring format as the industry looks to avoid a format war for next-gen content creation and cinema delivery. Further, DTS is actively participating in numerous standards activities to help define and deliver UHD content for cinema, home media, broadcast, and cloud-based services.
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