This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
Stocks Under $10 with 50-100% upside potential - 14 days FREE!

Qualcomm Vuforia Enables Mobile Applications To Read Using Text Recognition

LAS VEGAS, Jan. 8, 2013 /PRNewswire/ -- Qualcomm Incorporated (NASDAQ: QCOM) today announced that its wholly-owned subsidiaries, Qualcomm Technologies, Inc. and Qualcomm Austria Research Center GmbH, will enhance the Qualcomm Vuforia™ software platform to support real-time text recognition using smartphone and tablet cameras. When released in the spring, Vuforia's text recognition capability will allow developers to build a new class of educational experiences that incorporate interactivity with real world objects. Additionally, developers can use Vuforia's text recognition to enable a new form of data entry in addition to on-screen keyboards and speech-to-text.

As an example of this capability, Sesame Workshop, the nonprofit educational organization behind Sesame Street, has unveiled its Big Bird's Words application as the first app built using the Vuforia text recognition feature. In the Big Bird's Words app, children are guided to search for and find new words in their environment, making vocabulary building a fun and interactive experience. Big Bird's 'wordoscope' will enable children to use a smartphone or tablet camera as a digital eye into their real-world environments to find and identify words, bringing a deeper understanding of what these words mean by exposing children to them in familiar contexts.

"Sesame Street has a long history of using cutting-edge technology to address children's developmental needs," said Scott Chambers, senior vice president of Worldwide Media Distribution at Sesame Workshop. "In collaboration with Qualcomm Technologies, we've developed an innovative application designed to help children build early literacy skills using the Qualcomm Vuforia platform. Early formative research on the application has received positive feedback from both parents and children. Parents viewed this app as being a unique educational experience for their child and that it would help extend learning into the real world."

"Qualcomm Technologies is thrilled to collaborate with Sesame Workshop to create experiences that are both fun and educational for children," said Jay Wright, vice president of business development, Qualcomm Technologies, Inc. "As Qualcomm has always been on the cutting edge of creating new mobile experiences, Sesame Workshop has always taken a pioneering approach to helping children learn in new and creative ways. By enabling apps to 'read' using the Qualcomm Vuforia platform, we believe a whole new generation of educational experiences will now be possible."

Qualcomm Vuforia enables developers, creative agencies, brand, and content owners to create mobile apps that can "see" and now "read" using smartphone and tablet cameras on iOS or Android devices. Qualcomm Vuforia utilizes industry-leading computer vision technology to enable rich and reliable augmented reality experiences that drive customer engagement with print media and advertising, consumer products and packaging, and educational materials. Vuforia is supported by a global ecosystem of more than 40,000 developers in 130 countries and has powered more than 2,500 apps for iOS and Android devices. Additional information is available at www.vuforia.com.

About Qualcomm Incorporated

Qualcomm Incorporated (NASDAQ: QCOM) is the world leader in 3G, 4G and next-generation wireless technologies. Qualcomm Incorporated includes Qualcomm's licensing business, QTL, and the vast majority of its patent portfolio. Qualcomm Technologies, Inc., a wholly-owned subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of Qualcomm's engineering, research and development functions, and substantially all of its products and services businesses, including its semiconductor business, QCT. For more than 25 years, Qualcomm ideas and inventions have driven the evolution of digital communications, linking people everywhere more closely to information, entertainment and each other. For more information, visit Qualcomm's website, OnQ blog, Twitter and Facebook pages.

Qualcomm is a registered trademark of Qualcomm Incorporated. Vuforia is a trademark of Qualcomm Incorporated. All other trademarks are the property of their respective owners.

1 of 2

Select the service that is right for you!

COMPARE ALL SERVICES
Action Alerts PLUS
Try it NOW

Jim Cramer and Stephanie Link actively manage a real portfolio and reveal their money management tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
  • Weekly roundups
TheStreet Quant Ratings
Try it NOW
Only $49.95/yr

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
  • Upgrade/downgrade alerts
Stocks Under $10
Try it NOW

David Peltier, uncovers low dollar stocks with extraordinary upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
  • Weekly roundups
Dividend Stock Advisor
Try it NOW

Jim Cramer's protege, David Peltier, identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Alerts when market news affect the portfolio
  • Bi-weekly updates with exact steps to take - BUY, HOLD, SELL
Real Money Pro
Try it NOW

All of Real Money, plus 15 more of Wall Street's sharpest minds delivering actionable trading ideas, a comprehensive look at the market, and fundamental and technical analysis.

Product Features:
  • Real Money + Doug Kass Plus 15 more Wall Street Pros
  • Intraday commentary & news
  • Ultra-actionable trading ideas
Options Profits
Try it NOW

Our options trading pros provide daily market commentary and over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • 100+ monthly options trading ideas
  • Actionable options commentary & news
  • Real-time trading community
  • Options TV
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
DOW 16,880.81 -34.26 -0.20%
S&P 500 1,961.44 -3.24 -0.16%
NASDAQ 4,395.6390 -0.5650 -0.01%

Brokerage Partners

Rates from Bankrate.com

  • Mortgage
  • Credit Cards
  • Auto
Advertising Partners

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs