- Omni-Channel: They visit an average of 3.4 destinations during their journey, primarily shopping at physical retail stores (70%) and retailer websites (51%).
- Mobile: They are twice as likely to use mobile devices while shopping in stores than non-divas – giving them both access and inclinations to not only communicate, but also shop on the move.
- Informed: They are information omnivores, seeking out and devouring content from an average of 3.5 sources before purchase.
Infographic Revealing Results From A Survey Of 7,000 Consumers Across The US, UK, France And Germany That Uncovers An Emerging And Valuable Consumer Segment - The Digital Divas. Who Are They And Why Should Retailers Care? (Photo: Business Wire)
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