DreamPlay Toys, LLC (DreamPlay), the joint venture between NantWorks LLC and JAKKS Pacific, Inc., debuted Disney-branded DreamPlay™ products, the next generation of interactive technology-based toys, at the annual Consumer Electronics Show in Las Vegas, Nevada. DreamPlay products will incorporate NantWorks’ groundbreaking iD™ image recognition technology, a robust recognition platform that accurately recognizes images, 3D objects, voice, speech, data, live video and more, with the capability to differentiate between millions of objects instantaneously. The integration of this novel technology with beloved Disney characters enables the consumer to experience a seamless blending of the physical toy with new character based content in the form of interactive games and animation right on their smart phone or tablet device.
DreamPlay Toys and JAKKS Pacific plan to launch this interactive product line in the US at major retailers in Fall 2013 and Internationally in 2014. Using NantWorks’ iD technology, apps will be developed for both iOS and Android devices, which will allow the consumer to access deep, content-rich experiences from their mobile and tablet devices without the need for any type of QR code. The patented 2D and 3D recognition technologies instantly recognize the toy and allow children to interact, play and learn in ways that were not possible before. It is a seamless convergence of technology, storytelling and traditional toy play delivered through a single experience.
“What really sets this apart from anything else out there is the combination of a truly incredible technological platform combined with the best content and storytelling company in the world, Disney. Kids are about to see the magic they always dreamed of come to life right before their eyes,” said Dr. Patrick Soon-Shiong, NantWorks’ founder. “At NantWorks, we believe in breaking barriers and bringing the impossible to life. This collaboration marks the convergence of imagination, innovation, and interactivity and we are excited that Disney is delivering new experiences to the consumer utilizing our groundbreaking iD technology.”