This Day On The Street
Continue to site right-arrow
ADVERTISEMENT
This account is pending registration confirmation. Please click on the link within the confirmation email previously sent you to complete registration.
Need a new registration confirmation email? Click here
TheStreet Open House

"Betting The Farm" Featured In This Month's Do Something Reel Film Festival

AUSTIN, Texas, Jan. 8, 2013 /PRNewswire/ -- In Whole Foods Market's ® Do Something Reel Film Festival, its January film, "Betting The Farm," looks closely at a group of dairy farmers faced with a tough decision after they are dropped by their national milk company.

Eight organic dairy farmers in rural Maine are forced to either quit farming altogether or find a new way of doing business. The farmers take a chance and join forces to form a local milk company, Maine's Own Organic Milk Co. or MOO Milk, in the hope that their small-scale farming model will get them a fair price for their milk.

MOO Milk is also a two-time recipient of Whole Foods Market's Local Producer Loan Program, which provides up to $10 million in low-interest loans to small food producers looking to expand their business.

"MOO Milk is a test of the local food model on a scale that works for regular farmers," said co-director Cecily Pingree. "If consumers will support this small, regional business—and others like it—small-scale dairy farms will continue to be viable in the future. It's up to all of us."

It's a difficult road as the farmers find that the milk cartons are leaking, there's no money to advertise, and they're simply not selling enough milk. The film documents the struggles of starting a new, entirely local company, and gives viewers a glimpse at the real lives of American farmers at a crossroads.

"We are thrilled to be a part of the Do Something Reel Film Festival," said co-director Jason Mann. "We've spent several years with these hard-working, tenacious farm families, and this festival offers us a tremendous opportunity to bring their story to the whole country."

"Betting The Farm" is the first feature documentary by Pingree and Mann. To watch the film, simply visit www.dosomethingreel.com.

Do Something Reel, which kicked off on Earth Day 2012, is an ongoing collection of provocative films about food and environmental issues that can be purchased and streamed on various digital platforms. The festival was formed in partnership with FilmBuff and is presented in association with Applegate Organic & Natural Meat, Earthbound Farm Organic, Popcorn Indiana and siggi's.

Contact: Emily Wright, Whole Foods Market(512) 542-3725, emily.wright@wholefoods.com

SOURCE Whole Foods Market

Copyright 2011 PR Newswire. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Check Out Our Best Services for Investors

Action Alerts PLUS

Portfolio Manager Jim Cramer and Director of Research Jack Mohr reveal their investment tactics while giving advanced notice before every trade.

Product Features:
  • $2.5+ million portfolio
  • Large-cap and dividend focus
  • Intraday trade alerts from Cramer
Quant Ratings

Access the tool that DOMINATES the Russell 2000 and the S&P 500.

Product Features:
  • Buy, hold, or sell recommendations for over 4,300 stocks
  • Unlimited research reports on your favorite stocks
  • A custom stock screener
Stocks Under $10

David Peltier uncovers low dollar stocks with serious upside potential that are flying under Wall Street's radar.

Product Features:
  • Model portfolio
  • Stocks trading below $10
  • Intraday trade alerts
14-Days Free
Try it NOW
Only $9.95
Try it NOW
14-Days Free
Try it NOW

Check Out Our Best Services for Investors

Dividend Stock Advisor

David Peltier identifies the best of breed dividend stocks that will pay a reliable AND significant income stream.

Product Features:
  • Diversified model portfolio of dividend stocks
  • Updates with exact steps to take - BUY, HOLD, SELL
Trifecta Stocks

Every recommendation goes through 3 layers of intense scrutiny—quantitative, fundamental and technical analysis—to maximize profit potential and minimize risk.

Product Features:
  • Model Portfolio
  • Intra Day Trade alerts
  • Access to Quant Ratings
Options Profits

Our options trading pros provide over 100 monthly option trading ideas and strategies to help you become a well-seasoned trader.

Product Features:
  • Actionable options commentary and news
  • Real-time trading community
Try it NOW
Try it NOW
Try it NOW
To begin commenting right away, you can log in below using your Disqus, Facebook, Twitter, OpenID or Yahoo login credentials. Alternatively, you can post a comment as a "guest" just by entering an email address. Your use of the commenting tool is subject to multiple terms of service/use and privacy policies - see here for more details.
Submit an article to us!
SYM TRADE IT LAST %CHG

Markets

DOW 17,678.23 -40.31 -0.23%
S&P 500 2,056.15 -4.90 -0.24%
NASDAQ 4,863.3620 -13.1570 -0.27%

Partners Compare Online Brokers

Free Reports

Free Newsletters from TheStreet

My Subscriptions:

After the Bell

Before the Bell

Booyah! Newsletter

Midday Bell

TheStreet Top 10 Stories

Winners & Losers

Register for Newsletters
Top Rated Stocks Top Rated Funds Top Rated ETFs