Jan. 7, 2013
/PRNewswire/ -- Before a crowd of more than 100 media, analysts and industry leaders,
revealed its next generation mobile app that delivers a uniquely personal video experience and sets the stage for the future of the second screen experience.
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was joined by Cisco Chairman and CEO
to demonstrate the application currently being developed by Cox that personalizes the video experience for its customers, based on customer preferences and viewing habits.
"We are delivering a viewing experience that is more personal by putting customers in command of the content they most enjoy," said Esser on stage at a press conference held at the Wynn Hotel.
Partnering with Cisco, Cox design engineers have developed a mobile application that will first debut on the iPad and feature:
- 90 live TV channels
- Access to On DEMAND content
- TV and tablet integration, including the ability to use the tablet as a remote control for Cox's Advanced TV program guide, Trio™
- Personalized video content recommendations, powered by Trio
"For more than a year our customers have been able to watch live linear channels via the iPad inside the home," Esser said, referring to
Cox TV Connect
, the company's proprietary app which allows customers to experience live TV on their mobile devices.
"This new app offers a user experience that is unlike any other in that it is intuitive and easily activated by a simple touch of the iPad screen. The unique user experience powered by touch is inherently more engaging," described Esser. "The interactive content is driven by personal viewing history and individual profiles. It provides an enhanced live TV experience and allows easy access to our extensive On Demand library and authenticated programmer content."